Field Marketing Specialist (Contract)

This role is a contract assignment at Palo Alto Networks. Contractors will not be employed by Palo Alto Networks but through our trusted staffing partners.

Palo Alto Networks is looking for a Field Marketing Specialist (Contract) to work with the North America Field Marketing team and is a great opportunity for a talented individual who has the desire to associate with a fast-growing company in a truly international environment.

• Location - USA - Remote
• Duration - 12 months

Your Impact

• CXO Engagement & Event Execution

• Partner with Sales Leaders to develop and execute high-impact CXO engagement events that drive meaningful conversations and pipeline acceleration.

• Own end-to-end event logistics, including venue selection, speaker coordination, agenda planning, and follow-up strategies.

• Measure and report on event effectiveness, ensuring alignment with pipeline and revenue goals.

• Account-Based Marketing (ABM) Program Management

• Collaborate with the ABM Marketing Team to design and execute targeted campaigns for top-tier accounts.

• Collaborate with Sales to define target accounts, engagement strategies, and customized marketing approaches.

• Drive personalized messaging, content, and offers tailored to individual customer accounts, ensuring alignment with sales objectives.

• Track, measure, and optimize ABM program performance using data-driven insights.

• Cross-Functional Collaboration & Execution

• Work closely with Sales, US Segment Marketing, and Product Demand Marketing teams to align CXO engagement and ABM efforts.

• Ensure seamless coordination between internal teams and external vendors to deliver high-quality marketing experiences.

• Proactively identify opportunities to enhance marketing effectiveness and drive engagement with key accounts.

• Execution & Administrative Management

• Perform event set-up tasks include PO creation, contract execution, budget tracking, new vendor onboarding, InfoSec review, and payment processing.

• Ability to proactively work independently with vendors and develop relevant action plan by event.

• Manage event logistics including shipping of materials, set-up, ordering of onsite services, catering, transportation and food vouchers, staffing requirements, and communications.

• Create event campaigns in Salesforce in accordance with standards and ensure all leads uploaded within SLA post-event.

• Work closely with Sales Leaders and Account Executives to track engagement, optimize outreach, and accelerate pipeline progression.

• Coordinate with creative teams, content writers, and digital marketers to develop high-impact ABM assets.

Responsibilities

• Support field marketers in executing programs by fulfilling a variety of tasks to support regional demand generation opportunities and logistics to ensure programs are on track and on time.
• Event set-up tasks include opening PO’s, contract execution, tracking budget, new vendor workings, InfoSec review, ensuring payments, and more and effectively reporting back to the team.
• Ability to proactively work independently with vendors and develop an action plan complete with deadline dates and owners to ensure every event is executed flawlessly.
• Event logistics to include shipping of materials, set-up, ordering of onsite services, recommending and ordering catering, transportation and food vouchers, staffing requirements and communications and more.
• Creating campaigns in Salesforce in accordance with standards and ensuring all leads uploaded within SLA post-event.
• Working closely with sales to provide regular registration status updates to ensure targets are met, alert key stakeholders on key event workings, lead follow up and more.
• Research promotional items and manage swag inventories including shipping to events.
• Research sponsorship and experience opportunities.
• Communicate regularly with stakeholders on event program results and learnings for digital activities and events and aggregate results weekly, monthly and quarterly
• Juggle multiple projects in a dynamic field marketing organization that partners directly with sales.
• High level of attention to detail on programs
• Ability to do imports and exports utilizing Salesforce; looking for a data savvy individual

Your Experience

• Ability to thrive in fast-paced environment with competing priorities and last minute changes
• Experience in Salesforce.com, other martech tools including Knak and Splash a plus
• Experience working in Googlesheets
• Excellent communicator (verbal and written) with proven ability to project manage multiple projects at once and keep the team informed of status
• Self starter with a positive attitude who can prioritize workload in a strict deadline-oriented, environment, with excellent time management skills
• Attention to detail, while maintaining an eye on the big picture
• Insightful focus on scale and efficiency
• Willingness to take on additional tasks and roles with a "can-do" attitude
• Strong understanding of marketing best practices, demand generation, and customer engagement strategies.
• Proven experience managing high-profile events and CXO engagement programs.
• Understanding of ABM strategies, execution, and personalized marketing approaches.
• Data-driven mindset with the ability to track pipeline impact and report on key marketing metrics.
• Excellent communication and stakeholder management skills, with strong experience working closely with senior leaders.
• Highly organized, proactive, and detail-oriented, with the ability to manage multiple projects simultaneously.

Education

• 4-5 years of experience in B2B marketing, event management, and ABM, preferably in the cybersecurity or technology industry.
• Bachelor’s Degree in appropriate field of study

Compensation

The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer, this is the pay range that Magnit (the staffing agency) reasonably expects to pay for this position: $43/ hour - $53/ hour. Please note that the compensation information in this posting reflects the hourly wage only and does not include benefits. Magnit offers Medical, Dental, Vision and 401K.

Information About Palo Alto Networks

At Palo Alto Networks®, everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish — but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.