Palisades Hospitality Group (PHG) is a full-service hospitality company specializing in managing and developing distinctive hotels and restaurants while providing industry-focused financial and consulting services. We blend entrepreneurial creativity with hospitality expertise to deliver unique experiences across our portfolio. Learn more at www.palisadeshospitality.com.

We are seeking a creative, self-motivated Social Media Manager to oversee social media for Piatti Laguna Beach while remotely managing accounts for Piatti La Jolla, Danville, Sacramento, and Mill Valley. This role is freelance/contract-based with no set weekly hours and allows for remote work, though Southern California-based candidates are preferred for ease of travel. Pay is monthly retainer based on experience.

Responsibilities Piatti Laguna Beach Social Media Management

Content Creation & On-Site Management
Travel to Laguna Beach once per month to capture photo and video content.
Develop Instagram Reels, video content, and high-quality static images.
Ensure brand consistency in visual identity, messaging, and engagement.
Manage facebook, instagram, and tik tok pages
Social Strategy & Community Engagement
Develop and execute a content calendar aligned with marketing objectives.
Engage with followers, respond to comments, and foster community interaction on a daily basis.
Implement growth strategies to increase brand awareness, impressions, and engagement.
Source local partnership collaborators and influencers to help position Piatti Laguna's new account for growth.
Advertising & Performance Analytics
Manage and optimize periodic paid social media campaigns (budgeting, targeting, analytics) to support evolving business goals
Track performance using insights and analytics tools to report on key metrics.
Adjust strategies based on data-driven insights.

Qualifications & Skills

3+ years of proven experience in social media management, preferably in hospitality or restaurant marketing.
Strong knowledge of Instagram, Facebook, and Tik Tok trends, best practices, and algorithm changes.
Local market experience preferred - familiarity with Laguna Beach and nearby community happenings and network
Experience using Later, our preferred social media scheduling tool
Proficiency in content creation (photography, video, Reels) for Laguna Beach.
Experience using Canva, Adobe Lightroom, or similar design tools.
Ability to analyze insights, understand algorithms and make data-driven marketing decisions.
Ability to collaborate and communicate seamlessly with local Operational teams including Chefs, Managers, Sales teams
Familiarity with paid social advertising and digital marketing strategies.
Strong written communication skills for caption writing.

Additional Details