PalCare is a leader in the senior care technology industry, providing innovative solutions that enable senior living caregivers to focus on what matters most—caring for people. We’re scaling rapidly, with industry-leading solutions and exciting new innovations on the horizon.

This is an incredible opportunity to own the marketing function in a high-impact role reporting to the COO. We’re looking for someone who thrives in a dynamic, fast-paced environment, loves to build from the ground up, and is excited to take our brand to the next level. At PalCare, marketing is at the heart of our next growth phase.

Why This Role?

We are looking for a Marketing Manager to lead initiatives that drive customer engagement, product adoption, and contribute to PalCare’s revenue goals. If you enjoy seeing the results of your work quickly and love taking projects from idea to execution, this role is for you.

Tons of opportunity: You’ll have the autonomy to create, execute, and shape our marketing vision
Real impact: Your work will directly drive customer engagement, product adoption, and revenue growth
A best-in-class product to market: PalCare is recognized as the most advanced solution in our space, and you’ll play a critical role in telling that story
Autonomy & ownership: We trust you to own marketing execution, make smart decisions, and drive results
Opportunities to innovate: Work cross-functionally with Sales, CX, and Product to build compelling campaigns and refine our customer messaging
A high-energy, mission-driven culture: We’re a team that values transparency, execution, and a passion for solving real-world problems

What You’ll Do:

Own & execute marketing campaigns that engage our customers and drive business growth
Develop targeted messaging and segmentation strategies to better connect with our diverse customer base
Lead customer marketing programs, including newsletters, lifecycle marketing, and conversion campaigns
Drive go-to-market strategies for new product launches, ensuring customers understand the value of new offerings
Collaborate with Sales & CX to develop high-impact marketing assets that support customer retention and sales enablement
Optimize email marketing, CRM, and automation tools to improve efficiency and personalization
Manage and execute trade show & regional event marketing to elevate brand awareness
Manage and optimize the eCommerce platform and website

What We’re Looking For:

3-7 years of marketing experience, with a strong track record of execution
A self-starter who thrives in a fast-paced environment
Experience with CRM & marketing automation tools
A solid understanding of customer segmentation and lifecycle automation strategies
Ability to work cross-functionally

Compensation: