Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

Our client is a marketing agency.

Role Overview:
As a Senior Google Ads Specialist, you'll develop and manage high-performing paid search campaigns across multiple industries and client accounts. The ideal candidate will combine technical expertise in the Google Ads platform with strategic thinking and data-driven decision making to maximize ROI for diverse clients.

Key Responsibilities:

Design, implement, and optimize Google Ads campaigns across Search, Display, Shopping and Video networks for various client accounts.
Manage daily campaign operations including keyword research, ad creation, bid management, and budget allocation
Analyze campaign performance metrics and provide actionable insights to improve results
Develop A/B tests to continuously refine messaging and targeting strategies
Create and maintain conversion tracking to accurately measure campaign effectiveness
Implement and optimize offline conversion tracking solutions for clients with complex sales cycles
Collaborate with internal teams and clients to align ad messaging with broader marketing goals
Adapt strategies to different industries and business models
Stay current with Google Ads platform updates and digital advertising best practices
Prepare regular performance reports and present results to clients

Requirements

4+ years of hands-on experience managing Google Ads campaigns
Google Ads certification required
Agency experience preferred, with demonstrated ability to manage multiple client accounts simultaneously
Demonstrated track record of improving campaign performance and ROI across different industries
Strong analytical skills with experience using Google Analytics and data visualization tools
Experience implementing and optimizing offline conversion tracking
Excellent understanding of keyword research, audience targeting, and ad copywriting
Experience with bid management tools and automated bidding strategies
Strong communication skills and the ability to explain technical concepts to clients
Self-motivated with excellent time management skills suited for remote work

Benefits