Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

Our client is looking for someone who understands customer segmentation, automation, and data-driven marketing to create high-performing email and SMS campaigns. You'll be responsible for developing flows, newsletters, and retention strategies that increase engagement and drive sales.

Key Responsibilities:

Develop and optimize email and SMS marketing flows (welcome series, cart abandonment, post-purchase, win-back).
Build and segment customer lists for personalized messaging.
Create and test high-converting email templates, subject lines, and offers.
Analyze open rates, CTRs, and conversions to optimize campaign performance.
Collaborate with the creative team on email design and copy.
Manage and improve loyalty programs, subscription models, and retention strategies.

Requirements

2+ years of experience in email and SMS marketing in eCommerce or DTC brands.
Strong knowledge of Klaviyo, Postscript, or similar tools for automation, segmentation, and reporting.
Proven experience in building flows such as welcome series, cart abandonment, post-purchase, and win-back.
Ability to analyze KPIs (open rates, CTRs, conversions, revenue per recipient) and optimize accordingly.
Experience in A/B testing subject lines, creatives, and offers to drive performance.
Strong understanding of list segmentation, deliverability, and compliance (e.g., GDPR, CAN-SPAM).
Solid copywriting and/or design sense for creating engaging content in collaboration with creative teams.