Paid Growth Marketing Manager

Overview

We’re looking for a Paid Growth Marketing Manager to manage and optimize our performance marketing campaigns across paid social, search, and display channels. This role is ideal for a data-driven marketer with a deep understanding of e-commerce growth strategies, ROAS-driven media buying, and creative testing.

You’ll play a key role in driving customer acquisition, retention, and revenue growth for our DTC e-commerce brand by managing ad spend across platforms like Meta (Facebook & Instagram), Google Ads, TikTok, YouTube, CTV, Pinterest, and more.

Who we are

Pact isn’t just a clothing company. Pact  is a feeling of comfort and well-being. Pact is a balance of style and sustainability. Pact is the first thing you throw on and the last thing you worry about.

Because you deserve more than just a clothing company.

Learn more at https://wearpact.com/about

Location/Reporting

• Location: Remote
• Reports to: Chief Digital Officer

Key Responsibilities:

Paid Social & Search Campaign Management

• Plan, launch, and optimize paid media campaigns across Meta (Facebook & Instagram), Google (Search, Display, YouTube), TikTok, CTV, Pinterest, Snapchat, and other relevant platforms.
• Develop data-driven audience targeting strategies, including retargeting, lookalike audiences, and interest-based targeting.
• Continuously A/B test ad creatives, landing pages, audiences, and bidding strategies to improve performance.

Creative Strategy & Collaboration

• Work with designers and content teams to source and develop high-converting ad creatives (static, video, carousel, UGC).
• Provide data-backed recommendations for creative iterations based on ad performance.
• Ensure messaging is aligned with brand voice and seasonal campaigns.

Data Analysis & Reporting

• Track and analyze key paid media KPIs, providing regular performance reports.
• Use tools like Google Analytics, Meta Ads Manager, and internal  analytics to measure attribution and campaign effectiveness.

Growth & Innovation

• Research and test new ad platforms (e.g., Reddit Ads, Spotify Ads, programmatic).
• Implement whitelisting & influencer-led paid media strategies to boost credibility and engagement.
• Stay updated on DTC e-commerce trends and algorithm changes to refine strategy.

Required Skills & Experience:

Experience:

• 3-5 years of hands-on experience managing paid media campaigns for DTC e-commerce brands.
• Proven track record of scaling ad spend while maintaining strong ROAS.
• Experience with Meta Ads, Google Ads (PPC, Shopping, Display, PMax), TikTok Ads, and other paid channels.

Technical & Analytical Skills:

• Strong knowledge of Google Analytics, Meta Business Manager, Google Tag Manager, UTM tracking, and attribution modeling.
• Proficiency in Excel/Google Sheets for data analysis and reporting.
• Understanding of iOS14 privacy changes, first-party data collection, and server-side tracking (CAPI, GA4).

Creative & Strategic Thinking:

• Ability to interpret ad performance data and make quick optimizations.
• Experience with UGC-driven ad strategies, DPA (Dynamic Product Ads), and performance creative best practices.
• A/B testing expertise (ad copy, creatives, landing pages).

Soft Skills:

• Detail-oriented with strong project management skills.
• Proactive & self-motivated with a test-and-learn mindset.
• Ability to thrive in a fast-paced, growth-driven e-commerce environment.

Bonus Skills (Nice to Have):

• Experience with Klaviyo, SMS marketing, or affiliate marketing.
• Knowledge of SEO, organic social, and influencer partnerships.
• Experience with apparel brands

Perks & Benefits:

• Compensation: $$65,000-$85,000 depending on experience
• Meaningful  performance-based bonuses
• Equity
• Remote flexibility
• Collaborative, fun, and fast-growing team environment
• Monthly wellness benefit
• Half day Fridays