Digital Marketing Executive

We are looking for a proactive and data-driven Digital Marketing Executive to lead our online marketing efforts and help grow our digital presence in the packaging industry.

About the Role

This full-time role is focused on managing and optimizing e-commerce channels, increasing online visibility, and driving lead generation through digital marketing strategies. The ideal candidate is experienced in e-commerce platforms, SEO/SEM, content marketing, and paid media, with a strong understanding of how to market B2B products effectively online.

Responsibilities

• Manage and optimise the company’s presence on e-commerce platforms
• Drive traffic and conversions through SEO, PPC, social media advertising, and email marketing
• Develop and execute digital campaigns to promote packaging solutions to targeted customer segments
• Analyse customer data and website metrics to refine campaigns and improve ROI
• Collaborate with the sales, design teams and third-party Marketing agency to align product messaging and online promotions
• Create and manage product listings, digital catalogue, and content for web and online marketplaces
• Monitor and report on e-commerce performance, providing insights and recommendations
• Stay up to date with digital marketing trends, tools, and best practices, especially in B2B and packaging sectors

Qualifications

• Proven experience in digital marketing, preferably within a B2B or industrial/e-commerce environment
• Strong understanding of e-commerce platforms, digital advertising, and performance analytics
• Proficient in SEO, Google Ads, Meta Ads, and email marketing platforms
• Solid grasp of Google Analytics, Search Console, and basic web content management systems
• Creative background with an eye for compelling visuals, branding, and messaging
• Excellent written and visual communication skills
• Self-starter with strong project management skills and the ability to meet deadlines
• Familiarity with the packaging industry is a plus
• Bachelor’s degree in marketing, E-commerce, Communications, or a related field preferred

What We Offer

• An opportunity to shape and scale digital marketing efforts in a growing packaging business
• A collaborative team environment with room for creativity and innovation
• Access to tools and resources for professional development
• Performance-based incentives and growth opportunities
• Competitive salary package