Manager - Marketing Operations

Shift

Monday through Friday, 8:00 AM - 5:00 PM, Central Time

Are you ready to work making the world a safer, healthier place? Join our mission to continuously move science forward; to innovate and advance all aspects of our business to improve the health and safety of our communities and lives.

Summary

The role focuses on managing and refining our CRM systems for enhanced client engagement, seamless revenue attribution, and integration with various platforms. Key responsibilities include developing automation sequences, ensuring workflow efficiency, and maintaining precise reporting for revenue metrics. Success in this position relies on collaborative cross-functional efforts and the ability to adapt to evolving best practices in RevOps and marketing automation.

Essential Functions

• Own the end-to-end marketing technology stack, ensuring accurate setup, maintenance, and optimization of systems and workflows.
• Build, test, and maintain automation workflows and sequences that drive client engagement throughout the life cycle. Route, score, and nurture leads. Drive retention and new logos.
• Implement and monitor revenue attribution models across marketing, sales, and service systems.
• Audit pipelines and automation performance to identify gaps, errors, and optimization opportunities.
• Create dashboards and reporting structures monitoring program performance, funnel velocity, automation/conversion efficiency, and attribution/program ROI. Drive ROAS goals.
• Partner with sales, marketing, and finance teams to ensure revenue metrics are tracked, reported, and accurate.
• Integrate core marketing (HubSpot) and sales (Salesforce) systems with adjunct systems to create unified data flows.
• Document processes, workflows, and standard operating procedures to ensure scalability and repeatability.
• Support cross-functional projects requiring data hygiene and synchronization, attribution, and workflow automation.
• Stay current with best practices in RevOps, CRM, and marketing technologies to recommend continuous improvements.
• Manage and coach direct reports to achieve performance goals.

Certificates

• HubSpot certification

Education & Experience

• BA/BS Degree required

Required Knowledge

• 5+ years of experience in marketing operations.
• Expertise in HubSpot Enterprise and Salesforce.
• Expertise in managing the technology and analytic structure for inbound/outbound and account-based demand-generation programs in a matrixed, multi-segmented B2B environment.
• Expertise in data enrichment and intent platforms. Experience using Demandbase a plus.
• Strong understanding of data structures, search engine strategies, algorithms, and SEO tools (SEM Rush or equivalent).
• Strong understanding of pay-per-click, retargeting, and other digital advertising strategies.
• Strong understanding of Google Analytics or similar website reporting/analytics software.
• Understanding of analytics tools, preferably Power BI.

Required Skills

• Ability to manage multiple priorities and projects spanning cross-functional teams, and set clear expectations to stakeholders on completion timelines.
• Ability to interpret analytical data and provide guidance/prioritize areas for improvement.
• Metric-driven; adept at building accurate dashboards and reports on marketing/sales activity at various levels.
• Technology curious; takes initiative to interpret problems and source solutions to improve user experience and business results.
• Proficient in MS Office applications.
• Excellent communication and collaboration skills at all levels in the organization.
• Ability to work independently and in close collaboration with others in a remote environment; manage multiple projects and priorities simultaneously and successfully.
• Ability to supervise and coach direct reports in a remote environment.
• Management of third-party vendors and budgets.

Working Environment

_Work is done remotely in a secure in-home office setting. Work is subject to travel for training and/or conferences on rare occasions.

_Physical/Mental Requirements

The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to _enable individuals with disabilities to perform the essential functions.

_Mobility to work in an office setting, use standard office equipment and stamina to sit for extended periods of time; strength to lift and carry up to 10 pounds; vision to read printed materials and computer screens; and hearing and speech to communicate in person or over the telephone.

Find Your Place at Pace - We need you - your curiosity, your talents, and your drive - to help us advance this important work.

Benefits

When you join Pace®, you commit to work that makes a positive impact on our communities and our world. We commit to supporting you with benefits and perks that make a positive impact on your life. Full-time roles are eligible for our comprehensive benefits program which includes competitive salaries, medical, dental vision, 401K retirement savings plan (100% vested immediately in the employer match), life, disability and voluntary benefits, paid time off for holiday, sick and vacation days, HSA, wellness program, flexible spending accounts, tuition reimbursement, Employee Assistance program, parental leave, optional legal coverage and ID theft.

_Equal Opportunity Employer

_Pace® provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, creed, color, religion, genetics, protected veteran status, national origin, sex, age, disability, marital status, sexual orientation, gender identity or expression, citizenship, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.