Loyalty & Email Marketing Manager

P.F. Chang's Pay Range (based on experience): $115,000.00 - $135,000.00 / year

Benefits We Offer

• Comprehensive Benefits: Medical, dental, vision, 401(K), and paid time off.
• Competitive Pay & Performance Incentives: Monthly and annual bonuses based on performance.
• Professional Development: Paid management training program to enhance skills and advance career - we promote from within.
• Referral Program: Earn a $250 referral bonus for Team Member positions and $500 for restaurant management positions through our employee referral program (for locations other than home location).
• Exclusive Discounts: Access exclusive employee discounts.
• Holidays: Most locations closed on Thanksgiving and Christmas.
• Supportive Community: Financial assistance through the Lucky Cat Fund during hardships for qualifying team members.

P.F. Chang’s is seeking a strategic and execution-focused Loyalty & Email Marketing Manager to lead initiatives that build long-term guest relationships, boost customer lifetime value, and drive revenue through loyalty programs, targeted email marketing, and gift card programs.Loyalty & Customer Data Strategy

• Develop and implement strategies to grow and optimize the loyalty program, increase engagement and signups.
• Lead segmentation, personalization, and acquisition efforts across email, SMS, and other communication channels.
• Collaborate with the VP of Digital to create a cohesive messaging strategy that aligns with brand standards.
• Define customer data collection and activation processes, ensuring data hygiene and accuracy.
• Partner with analytics and IT teams to enhance data infrastructure, reporting, and insights.

Loyalty Experience & Innovation

• Identify and prioritize enhancements to the loyalty program to improve retention and customer lifetime value.
• Track KPIs, analyze trends, and recommend initiatives to stay ahead of industry loyalty and CRM trends.
• Drive innovation by experimenting with new features, programs, and tactics.

Campaign Management & Optimization

• Own planning, execution, and performance analysis of email, SMS, and loyalty campaigns.
• Collaborate cross-functionally to test, learn, and optimize messaging strategies.
• Develop dashboards, reports, and insights for stakeholders to understand campaign performance and ROI.

Gift Card Program Ownership

• Manage digital and physical gift card programs from concept to execution.
• Source, negotiate, and manage third-party partnerships for broader distribution.
• Work with finance and operations teams to analyze margins, inventory, and overall performance.
• Plan and execute marketing campaigns to increase gift card sales during peak seasons and year-round.

What You’ll Bring

• 5+ years’ experience in CRM, loyalty marketing, or customer engagement.
• Proven expertise with marketing platforms (ESP, CDP, analytics tools).
• Strong analytical mindset with the ability to translate data into actionable strategies.
• Excellent project management and collaboration skills across teams.
• Knowledge of digital marketing principles, especially in the restaurant industry, is a plus.
• Experience managing gift card programs is a plus.

Working Conditions

• Primarily remote, with occasional visits to offices or restaurant locations.

Benefits

• Health Benefits: Comprehensive medical, dental, and vision options starting the first month of employment.
• Paid Vacation & Sick Time: 20 days annually, prorated for new hires.
• Paid Holidays: 12 company holidays plus 2 floating holidays.
• Lucky Cat Meal Card: Preloaded meal card valid at any corporate-owned P.F. Chang's locations.

Why work for us?

Because it’s more than a job. We are passionate people doing meaningful work, motivated by our purpose: To Celebrate Life. Family. Food.

Apply Now

• Search for jobs by keyword or location.
• Gather your work history, and if applicable, prepare your resume for submission.
• Click “Apply Now” to submit your application.