Senior Performance Marketing Manager

Location: While this position is posted in a specific location, all of Oyster’s positions are fully remote and you can work from home. Forever. To create the best experience for our new hire, this role requires you to be based within UTC -5 to UTC +3.

Reporting to our Director of Marketing, we are seeking a Senior Performance Marketing Manager to lead our digital acquisition strategy. This role will oversee performance marketing channels, including Google Ads, Microsoft Advertising, affiliate networks, programmatic display, and other intent-based paid channels. The ideal candidate is a data-driven marketer with a strong analytical mindset, deep expertise in PPC and affiliate marketing, and a track record of optimizing campaigns to drive revenue and efficiency at scale

What you'll do

• Lead the creation and execution of performance marketing strategies across channels such as Google Ads, Microsoft Advertising, affiliate networks, and programmatic display to drive customer acquisition and revenue growth
• Oversee the design, execution, and continuous optimization of PPC campaigns, ensuring alignment with brand standards and performance objectives
• Develop initiatives to engage prospects throughout the sales funnel, collaborating with sales and web teams to enhance lead conversion rates and improve landing page performance
• Monitor key metrics, analyze campaign performance, and provide actionable insights to inform decision-making and strategy adjustments
• Work closely with Sales, Product Marketing, and Operations teams to ensure cohesive messaging, effective lead follow-up, and alignment on account strategies
• Develop budget forecasts, allocate resources efficiently, and report on budget utilization to maximize ROI
• Keep abreast of industry developments, algorithm changes, and best practices to maintain competitive campaign performance

Core requirements

• 6+ years in B2B performance marketing, demand generation, or growth marketing, preferably in SaaS or tech industries
• Expertise in search engine marketing and a solid understanding of full-funnel performance marketing channels, including platforms like Meta and LinkedIn
• Ability to forecast opportunities based on budget and analyze performance metrics such as CAC, LTV, and CPC
• Excellent written and verbal communication abilities, with the capability to present ideas clearly to team members and stakeholders
• Experience working in a global, distributed team environment is preferred
• Familiarity with tools like Salesforce and Looker to drive data-informed decisions; experience with multi-touch attribution tools is a plus
• Hands-on experience managing six-figure budgets and optimizing resource allocation for maximum efficiency
• Strong ability to manage multiple priorities and meet deadlines in a fast-paced environment

You'll also need

• A reliable home internet connection (or be able to get one)
• Fluent English language skills