Senior Partner Marketing Manager

👩‍💻 The Role

Location: To create the best experience for this employee and to meet the business needs, this role requires you to be based within UTC-5 to UTC+4

Oyster is looking for a Senior Partner Marketing Manager to lead our co-marketing efforts across channel, strategic, and brand partnerships. You’ll play a critical role in driving partner-influenced pipeline growth through impactful joint campaigns, partner enablement, and cross-functional collaboration.

This role sits within our Marketing team and reports to the Director of Marketing. You’ll work closely with Partner Managers, Product Marketing, and other stakeholders across Sales, RevOps, and GTM Ops to bring our partnership strategy to life. If you thrive in a fast-paced, collaborative environment and love building marketing programs that drive results, we’d love to hear from you.

Key Responsibilities

Strategy & Planning

• Develop and execute go-to-market strategies and joint campaigns with partners to drive pipeline
• Design programs to attract new partners to Oyster’s partner ecosystem
• Craft tailored launch plans for new partnerships, including positioning, ICP alignment, and marketing execution
• Identify nearbound opportunities and shape demand generation motions across the partner ecosystem

Campaign Execution

• Run integrated co-marketing initiatives such as webinars, virtual events, and partner-led stories
• Launch and manage co-branded assets: landing pages, referral programs, and nurture tracks
• Support partner marketplace listings and referral workflows
• Create and maintain enablement collateral—decks, one-pagers, sales kits, and training materials

Lead Management & Enablement

• Align with Sales, RevOps, and GTM Ops on lead capture, routing, and campaign follow-up processes
• Ensure accurate campaign tracking and attribution via UTMs and CRM best practices
• Support partner enablement via SKO sessions, sales kits, and training resources
• Collaborate with Product Marketing to shape messaging and positioning

Analytics & Reporting

• Measure partner-influenced pipeline and co-marketing campaign performance
• Track and analyze referral leads, conversion rates, and engagement
• Identify opportunities for optimization based on campaign metrics and revenue contribution

Cross-Functional Collaboration

• Work closely with Partner Managers to prioritize partners and campaigns
• Coordinate with Content, Design, and Product Marketing teams to deliver high-impact campaigns
• Partner with GTM Ops for campaign tracking, attribution, and reporting
• Keep stakeholders informed and aligned—own timelines, briefs, and performance updates

Core Requirements

• 6+ years of experience in B2B partner or channel marketing, ideally in SaaS or HR tech
• Proven ability to plan and execute pipeline-focused campaigns with partners
• Experience working with both strategic and transactional partnerships
• Strong collaboration and stakeholder management across teams and functions
• Proficiency in campaign tracking, attribution strategy (UTMs, CRM), and reporting
• Excellent written communication skills, especially for partner-facing content
• Experience managing partnerships tied to revenue targets
• Familiarity with distributed teams and global partner ecosystems
• Knowledge of Salesforce, Looker, and partner marketing tools
• Background in nearbound or account-based marketing (ABM) campaigns
• Strong prioritization and project management skills across multiple campaigns

You’ll Also Need

• A reliable home internet connection (or the ability to get one)
• Fluent English language skills