Senior Partner Marketing Manager

✨ One Platform, a Whole World Of Opportunity

Right now, the best jobs are limited to people in a handful of the world’s wealthiest cities, yet brilliant people are everywhere. Driven to overturn the status quo and distribute opportunities equally around the world, Oyster launched its global employment platform to help companies hire, pay, and care for talent anywhere.

When It Comes To Global Employment, We Walk The Walk. We’re Proof That Companies Don't Need An Office To Create a Highly-engaged Culture. Since The Company’s Inception In January 2020, Oyster Has

🌏 Created a fully-distributed, vibrant team of 500+ employees across 60+ countries

👩‍💻Featured in Forbes having ranked #9 in Flexjobs Top 30 Companies for remote jobs

🌈 Established a diverse leadership team and an employee base that’s 60% female

🏆 Achieved one of the highest employee engagement scores in its class

🦄 Raised $286 million to date, with a current valuation of $1.2 billion!

💚 B Corp status achieved in 2023

Our momentum speaks to the power of global employment—and we’re just getting started! If you want to change the world with Oyster and be empowered to work remotely while doing so, we’d love for you to apply!

Location: To create the best experience for this employee and to meet the business needs, this role requires you to be based within UTC-5 to UTC+1

Oyster is looking for a Senior Partner Marketing Manager to lead our co-marketing efforts across channel, strategic, and brand partnerships. You’ll play a critical role in driving partner-influenced pipeline growth through impactful joint campaigns, partner enablement, and cross-functional collaboration.

This role sits within our Marketing team and reports to the Director of Marketing. You’ll work closely with Partner Managers, Product Marketing, and other stakeholders across Sales, RevOps, and GTM Ops to bring our partnership strategy to life. If you thrive in a fast-paced, collaborative environment and love building marketing programs that drive results, we’d love to hear from you

Responsibilities

Strategy & Planning

• Develop and execute go-to-market strategies and joint campaigns with partners to drive pipeline
• Design programs to attract new partners to Oyster’s partner ecosystem
• Craft tailored launch plans for new partnerships, including positioning, ICP alignment, and marketing execution
• Identify nearbound opportunities and shape demand generation motions across the partner ecosystem

Campaign Execution

• Run integrated co-marketing initiatives such as webinars, virtual events, and partner-led stories
• Launch and manage co-branded assets: landing pages, referral programs, and nurture tracks
• Support partner marketplace listings and referral workflows
• Create and maintain enablement collateral—decks, one-pagers, sales kits, and training materials

Lead Management & Enablement

• Align with Sales, RevOps, and GTM Ops on lead capture, routing, and campaign follow-up processes
• Ensure accurate campaign tracking and attribution via UTMs and CRM best practices
• Support partner enablement via SKO sessions, sales kits, and training resources
• Collaborate with Product Marketing to shape messaging and positioning

Analytics & Reporting

• Measure partner-influenced pipeline and co-marketing campaign performance
• Track and analyze referral leads, conversion rates, and engagement
• Identify opportunities for optimization based on campaign metrics and revenue contribution

Cross-Functional Collaboration

• Work closely with Partner Managers to prioritize partners and campaigns
• Coordinate with Content, Design, and Product Marketing teams to deliver high-impact campaigns
• Partner with GTM Ops for campaign tracking, attribution, and reporting
• Keep stakeholders informed and aligned—own timelines, briefs, and performance updates

Minimum Requirements

• 6+ years of experience in B2B partner or channel marketing, ideally in SaaS or HR tech
• Proven ability to plan and execute pipeline-focused campaigns with partners
• Experience working with both strategic and transactional partnerships
• Strong collaboration and stakeholder management across teams and functions
• Proficiency in campaign tracking, attribution strategy (UTMs, CRM), and reporting
• Excellent written communication skills, especially for partner-facing content
• Experience managing partnerships tied to revenue targets
• Familiarity with distributed teams and global partner ecosystems
• Knowledge of Salesforce, Looker, and partner marketing tools
• Background in nearbound or account-based marketing (ABM) campaigns
• Strong prioritization and project management skills across multiple campaigns

You’ll Also Need

• A reliable home internet connection (or the ability to get one)
• Fluent English language skills

🦪 How We Work Together At Oyster

Our values guide the work we do, the decisions we make, and the culture that makes us special. We elevate talent. 🙌 We build trust. 🤝 We thrive together. 🌍

Our mission is to create a more equal world—one global hire at a time. Everything we do ladders up to our mission—and that doesn’t just mean building software. We develop programs, participate in workshops, and create dedicated teams to ensure we successfully support companies and knowledge workers in this new world of work.

We embrace asynchronous communication and collaborative work—and we share how we work in the Oyster Public HQ —to help other global teams learn from our experiences.

💌 How YOU Work

Different countries have different statutory benefits, different cultures have different norms, and different people have different needs! In order to best support and encourage our diverse team, we’ve created How YOU Work; a program of policies, practices, and perks to support your whole human experience as an employee at Oyster.

• Work from anywhere: Oyster is a borderless, HQ-less company. As long as your work gets done on time, your team has the support they need, and you're authorized to work where you live, the world is truly your Oyster.
• Paid time off: We’re all about taking breaks—we all need it. Oyster provides employees with 40 days off each year, which includes public/bank holidays and vacation/holiday leave (unless your country mandates more).
• Mental health support: We consider your mental health a top priority. We offer access to Plumm, a mental well-being service, to support your mental health.
• Wellbeing allowance: Each month, Oyster will top up your ThanksBen wallet with a wellbeing allowance. You can get pretty much anything that your heart desires! ThanksBen offers a wide array of options for spending your wellbeing allowance. Check out their benefits catalogue here for inspiration.
• Flexible parental leave: Families are created in lots of different ways. Our parental leave policy applies to all employees who are becoming parents, regardless of how they become a parent. Oysters are eligible for a minimum of three months of paid parental leave and your job will be held for 12 months (or longer if required by local jurisdiction).
• WFH stipend: Stipend to spend on your laptop and any other equipment you need for your home office; we'll get you up and running in no time!

✨ The best jobs should be available to everyone

At Oyster, we celebrate a variety of perspectives and experiences and we’ve intentionally built our product and our company with an inclusive, global mindset. We know from experience that people from underrepresented groups often don’t apply for roles they don’t feel they meet all the criteria for. We’re committed to elevating talent by creating a trust-based environment where we can all thrive together. So if you think you have what it takes, but don’t necessarily check every single box, please consider applying. We’d love to hear how you might contribute to our mission and our team.

Oyster is committed to ensuring equal opportunity of employment for qualified persons with disabilities and actively fosters an inclusive work environment. If you require reasonable accommodations throughout the recruiting process, please email jobs@oysterhr.com with the subject line: Interview Accommodations.

Our available positions are published on our careers page and should you be invited to interview with us, our recruitment team will only ever contact you directly from an @oysterhr.com email address. We will never ask you to send us money as part of a job offer. If you receive a suspicious email relating to opportunities at Oyster from any other email domain where someone is claiming to be a part of our recruitment team, or are directed to anywhere other than www.oysterhr.com/careers to view our available jobs we encourage you to submit a report through our Compliance and Ethics Helpline.