Graphic Designer

Graphic Designer – Oyela

Location: Gurgaon

Employment Type: Full-time

Experience: 1–3 years preferred

About Oyela

Oyela is a fast-growing D2C fashion brand for the bold, expressive, and unapologetically original. We thrive to make Global Fashion affordable in India. Design is at the heart of how we speak, sell, and stand out.

Role Overview

We are looking for someone who understands fashion, social media aesthetics, and Gen-Z visual trends. The ideal candidate should be able to design engaging social media posts, campaign creatives, motion graphics, reels, website banners etc while maintaining a strong brand identity.

Key Responsibilities

• Design visually appealing creatives for Instagram, Facebook, performance ads, WhatsApp, emailers, and other digital platforms.
• Create social media posts, stories, reels, carousels, campaign layouts, and promotional creatives.
• Work on motion graphics, basic animations, and video-based design assets for social media and ads.
• Maintain consistency in Oyela’s brand language, typography, color palette, and overall visual identity.
• Collaborate with the marketing, content, and creative teams to execute daily design requirements.
• Edit and enhance product images, campaign visuals, and layouts as needed.
• Create website banners, landing page visuals, and app/website design support when required.

Requirements

• Strong knowledge of design tools like Adobe Photoshop, Illustrator, Canva, Figma, or similar tools.
• 3–6 years of design experience — ideally in fashion, D2C, or lifestyle
• Sharp eye for detail, color, typography & storytelling
• Interest in fashion, lifestyle, Gen-Z trends, and social media content.
• Ability to work in a fast-paced environment and manage multiple creative tasks.
• Portfolio showcasing social media creatives, campaign designs, and motion graphic work is required.

Added Advantage

• Basic understanding of UI/UX design.
• Experience working with fashion, beauty, lifestyle, or D2C brands.