Product Marketing Manager, Competitive & Market Intelligence

About Owner

Owner is the AI-native system local business owners use to succeed, starting with restaurants.

We’re building the system that replaces the many tools owners use to run their business.

It powers everything from the restaurant’s website, online ordering, CRM, POS, and more.

Product philosophy

Most small business software makes owners do the work to get what they want: sales growth and profit growth. Owner does the work for them agentically.

Our system drives demand, converts it, and helps operators run their business day to day. As it improves, the business improves with it.

Using Owner should feel like having a team of great operators, engineers, and marketers working for you.

Our vision

We’re starting by helping independent restaurants succeed online.

But it’s not just restaurants that need our help. Most local businesses are struggling with these same problems. Huge technology corporations are taking their customers, bleeding their profits, and making it hard for them to survive.

Once we nail the solution for restaurants – we’ll scale it into every other local business type.

In the future we envision, tens of millions of local business owners will use our technology to succeed in the digital age.

Read our Series C memo here →

Our traction

Since 2020, we've generated tens of millions in revenue and processed over a billion dollars of online orders. 1 in 5 Americans have used an Owner.com website.

More importantly, we’ve helped over 20,000 restaurant owners, and saved them nearly $200 million in fees.

Our team

Our team is now in the low hundreds. We’ve got top talent from the most successful companies in SMB software, including: Shopify, HubSpot, DoorDash, ServiceTitan, Rappi, Faire and Stripe.

We’ll be scaling even faster in 2026 to keep pace with our customer growth.

Where we work

Owner is a remote-first, global company headquartered in San Francisco, with a sales hub in Toronto. For a few of our roles we prioritize in-person collaboration at one of our office locations. Most of our teammates are distributed throughout the globe. Please review the role description and discuss with your recruiter for more details on location!

Why we’re looking for you

Owner is a performant product that restaurant owners love. (Check out our reviews!) The best way to sell Owner isn’t a feature checklist—it’s proof. Restaurant owners don’t want tech jargon. They want a clear, simple case for how Owner will drive more direct orders and more profit.

Our market moves fast. Leading competitors change pricing, packaging, and positioning all the time. New plays show up in deals before they show up anywhere else. If we’re late, we end up reacting instead of leading the conversation.

That’s where you come in. You’ll build and run our competitive and market intelligence system. You’ll gather real proof (quant + qual), turn it into clear points of view, and give customer-facing teams crisp guidance they can use to win deals.

This role is fully remote and can be based out of the United States or Canada.

The impact you’ll have

• Build and run a competitive + market intel cadence with a proof-backed source of truth.
• Ship a monthly “what changed” update that’s evidence-based and easy to learn from.
• Partner with RevOps to own a clean win/loss-by-competitor view. E.g., dashboard + monthly readout for leaders.
• Turn intel into deal-ready enablement: battlecards, objection handling, and a small set of durable competitive frames that show up on calls.
• Run trainings and live enablement sessions that actually change how Sales talks about our product.
• Run recurring market research so our messaging stays grounded in what restaurants care about.
• Maintain a living “proof points” backlog and drive collection of the evidence we need to win competitive arguments.

Who You’ll Work With

• This role reports to our Director of Product Marketing
• Sales and Sales Enablement (your primary partners)
• RevOps/BizOps (data, dashboards, definitions)
• Product (market signal → positioning and build decisions)

What We’re Looking For

• 5+ years in Product Marketing with a focus in competitive intelligent and market insights.
• Proven SaaS marketing experience in product marketing, competitive/market intelligence, sales enablement, or a closely related role.
• You’ve created competitive narratives and tools that changed what reps said in deals.
• You can run a repeatable intel cadence (capture → analyze → publish → train → refresh) and keep it alive.
• You can work with RevOps/BizOps to make win/loss real: clean definitions, usable dashboards, and trusted readouts.
• You write with precision: short, specific, and built for a rep mid-call.
• You’re comfortable being “the person who knows”: you chase proof, you call issues early, and you push for a response.
• You’re obsessed with AI upside. You currently use AI to move faster without sacrificing accuracy.

Interview Process

Recruiter Screen — 30-minute phone call to align on your background, what you're looking for, and answer any early questions

Hiring Manager Screen — 30-minute video interview with the hiring manager to go deeper on your experience, strategic thinking, and how you partner cross-functionally

Case Study — A high-level exercise focused on how you approach market research, competitive analysis, and strategic recommendations

Paid Project — A compensated project that gives you an opportunity to work through a real-world problem similar to what you’d tackle in the role

Marketing Leadership Interview — Video interview with senior marketing leaders covering your skills, approach, how you'd show up in the role, and cross-functional collaboration

Final Round — 30-minute conversation with a C-suite executive to discuss vision, team fit, and long-term impact in the role

Pay And Benefits

• The estimated base salary range for this role is $135,000 - $165,000 plus a generous pre-IPO equity package
• Other benefits include comprehensive health coverage, remote-first workplace, unlimited PTO - plus extra fun perks!

Notice - Employment Scams

Communication from our team regarding job opportunities will only be made by an Owner team member with an @owner.com email address.

We do not conduct interviews over email or chat platforms, and we will never ask you to provide personal or financial information such as your mailing address, social security number, credit card numbers or banking information. If you believe you are being contacted by a scammer, please mark the communication as "phishing" or “spam” and do not respond.