Sr. Brand Designer-AI-Native

About Owlet

Owlet is changing the world of parenting with meaningful products that truly make a difference for millions of families. Our mission is simple but powerful: to bring more joy, more peace, and more sleep to the parenting journey. We've helped more than a million parents keep their little ones safe, and we're just getting started.

The Role

We're looking for our first AI-Native Brand Designer with exceptional craft, a deep instinct for adding emotion to the work, and the confidence to build real systems with AI, not just use it around the edges. You should walk in believing you can replace manual brand workflows with durable, AI-powered ones: templates that generate themselves, campaigns that scale without losing soul, pipelines that turn a single idea into every surface it needs to live on. You're equally at home experimenting at the frontier of the medium.

Above all, you design with a human lens. You care who's on the other side of the screen: a new parent at 3am, a family making a big decision, someone trusting us with the thing that matters most. You're drawn to Owlet because the mission pulls at you, and you want your craft to serve something real.

Reporting to the Head of Design, this role is ideal for someone who thrives in a fast-paced environment, comes to the table with solutions, and wants to own the day-to-day voice and systems of Owlet's brand.

What You'll Own

• The day-to-day brand voice and visual system across web, email, social, paid, packaging, retail
• Campaign concepts and execution for product launches, seasonal promos, and always-on performance marketing
• The brand system itself: components, templates, tokens, motion, photography direction, and the guidelines that let the rest of the org move without asking
• AI-powered workflows that compress timelines and multiply output without sacrificing craft
• Close partnership with product design, growth, lifecycle, and creative production

Requirements

Who you are

• A designer who adds emotion to the work. You understand the person on the other side of the screen and design for how they'll feel, not just what they'll see. You can take a product spec and turn it into something that actually lands
• AI-native by default. You already build with Figma MCP, Claude, and whatever shipped last week. You see a repetitive task and immediately ask how to automate it. AI is a real part of your process, not a bolt-on
• Great collaborator. You lead with empathy and a genuine belief that the best work happens together. Eager to partner closely with marketing stakeholders, listening first, aligning on shared goals, and rowing in the same direction to create something truly impactful
• Experimenting at the edge of craft. You treat the browser as a design surface. Your craft bar is high and still climbing
• Deep craft fundamentals. Typography, layout, color, motion, restraint. You care about the details.
• Solutions, not problems. You walk in with three directions and a recommendation. Ambiguity energizes you
• Experience-first thinker. You design moments, not assets. You think about what someone feels when the email lands, the page loads, the box opens
• Systems brain. You see patterns. You build once, reuse ten times, and make the team around you faster
• Unfazed by a blank page. You think in experience first, and you trust yourself to work in the voice, draft the words, and shape the moment before anyone hands you a finished deck. You will partner with marketing stakeholder on the copy and intent. You'd rather build something to react to than wait for inputs
• A real teammate on the design team. You give and take critique well. You push designers on brand, and you let them push you on systems and usability

Portfolio requirements

• Brand and campaign work with a clear point of view and emotional range
• AI meaningfully embedded in how the work got made, not just in the output
• Systems thinking alongside hero moments
• Work that looks modern, considered, and premium
• Deep knowledge of building / evolving design systems

Nice to have

• Consumer hardware, health, or parenting category experience
• AI experimentation work for, generative, 3D, or other experimental craft work where you pushed the medium
• Photography art direction
• Knowledge of Github
• Knowledge of ux design

Benefits

Owlet offers a comprehensive benefits package that supports your health, financial well-being, and work-life balance:

• Health & Wellness: Multiple medical plan options (PPO and High-Deductible with HSA), plus dental, vision, life, and disability coverage. Wellness resources include mental health support, EAP access, and fitness incentives
• Financial Benefits: A competitive 401(k) plan with company match, employee stock purchase program, and potential equity grants
• Work-Life Balance: Generous flexible PTO policy, including Flex Fridays, paid parental leave (up to 14 weeks), and remote/hybrid work options

Owlet Baby Care, Inc. is the equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.