Head of Brand Marketing & Media Strategy

Why Oviva?

At Oviva, we’re on a mission to make sustainable, personalized, clinically effective care accessible to everyone.

Our digital programmes support people living with weight related illnesses. While weight loss is a goal for many, our approach is about so much more: improving health, building confidence, and enhancing quality of life.

We’ve already supported over one million people across the UK, Switzerland, Germany, and Poland – and we’re just getting started. Every conversation, coaching session, and line of code brings us closer to a healthier future. Join us, and be part of the team making that future possible.

The role

To further scale our growing business, we are looking for a Head of Brand Marketing & Media Strategy, based in Germany.

We are looking for a strategic and hands-on expert to drive Oviva’s offline and integrated media strategy across TV, CTV, Radio, Print, and OOH. This role is central to building awareness and driving demand beyond performance channels - focusing on ROI-positive media investments and campaign effectiveness.

You will lead planning, buying, and optimization for upper-funnel media activities, develop clear measurement frameworks, and integrate efforts with our digital and creative teams. The role is primarily focused on the German market.

Job requirements

• Expertise in Awareness / Demand Generation Media: Deep understanding of reach-driving media channels, including best practices for timing, frequency, budgeting, and expected impact on sessions and leads.
• Agency Management: Proven experience managing and challenging media (and optionally creative) agencies to deliver outstanding results, including strong negotiation skills for media rates and agency fees.
• Campaign Execution & Optimization: Skilled in managing end-to-end media campaigns - budgeting, timelines, and coordination of internal and external stakeholders.
• Digital Integration: Familiar with digital performance marketing and experienced in blending offline campaigns with digital channels to create a full-funnel media strategy.
• Measurement & Analytics: Strong grasp of media measurement methodologies, including media mix modeling, attribution frameworks, and performance evaluation.
• Commercial Acumen: Ability to define and track KPIs for upper-funnel investments and adapt campaign execution to achieve business outcomes.
• Budgeting & Forecasting: Demonstrated ability in budget planning, allocation, and performance-based budget optimization for media campaigns.
• Cross-Functional Collaboration: Excellent interpersonal and communication skills, with experience working across creative, growth, and data teams to align messaging and media performance.
• Language Fluency: Proficient in both German and English.

Education & Qualifications

• Bachelor’s degree in Marketing, Business, Media Studies, Communications, or a related field.
• 4–6 years of experience in media strategy, offline marketing, or media planning, ideally in a performance-driven or high-growth environment.
• Strong expertise in TV, Radio, Print, and OOH media planning and optimization.
• Proven success in managing media agencies and vendor negotiation.
• Experience in operative media buying and familiarity with digital marketing platforms is advantageous.

Job responsibilities

• Lead and manage offline media campaigns across TV, CTV, Radio, Print, and OOH to boost brand awareness and patient acquisition - ensuring campaigns are timely, within budget, and optimized for impact.
• Negotiate and manage media buys with agencies and vendors, driving cost-efficiency and improving key metrics like CPL and ROAS.
• Use hands-on experience in TV ROI and brandformance campaigns to inform buying decisions and performance expectations.
• Measure and optimize performance, tracking KPIs like brand awareness, media reach, traffic, conversions, and leads.
• Collaborate with data teams on media mix modeling, geo experiments, and attribution to evaluate campaign impact.
• Align offline and online strategies to create a full-funnel media approach, partnering with digital teams to connect awareness with acquisition.
• Support user journey development with product and growth teams to convert low-intent audiences into leads.
• Own budget planning and forecasting, ensuring smart investment decisions through data insights and market trends.
• Partner with creatives to develop compelling, brand-aligned content for offline and online campaigns.
• Stay on top of emerging media trends and competitor activity to continuously expand and optimize Oviva’s media presence.
• (Optional) Lead brand insight efforts, incorporating findings from brand tracking and behavioral studies into campaign planning.

What we offer

• The opportunity to make a meaningful impact in revolutionising healthcare
• Exciting and rewarding role in a high-growth environment
• Training and development opportunities, with a personal learning allowance
• Flexible & hybrid working – work in a way that suits you
• 30 days holiday on top of public holidays
• Home working allowance to set up your workspace
• Competitive salary & company pension
• Enhanced maternity, paternity, & adoption leave

Having a culture that people want to work in is very important to us. We do this by keeping our values at the forefront of everything we do:

We place our patients first. We empower our teams. We make it happen.

Oviva is passionate about creating an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. We are a truly inclusive place to work, where everyone can be themselves, and everyone is welcome. We welcome and encourage applicants from all backgrounds and identities, including but not limited to race, ethnicity, gender, sexual orientation, age, ability, religion, and socioeconomic status. We seek candidates with unique perspectives to help us build a stronger, more inclusive team.

We're Proud to be a Disability Confident Employer

Ready to make a difference? Join us in transforming digital healthcare. Apply today!