Digital Marketing Specialist - Shopify (Remote)

E-Commerce & Digital Marketing Specialist – Shopify | Remote

Work From Home | Full-Time | AU Hours Preferred | E-Commerce Experience Essential

OutsourcedIn is partnering with a growing e-commerce business to hire an experienced E-Commerce & Digital Marketing Specialist to support Shopify store operations, digital campaign execution, and performance reporting.

This role suits a proactive and detail-oriented professional who is confident managing Shopify backend operations while executing paid and organic marketing initiatives that drive revenue growth.

The ideal candidate has strong experience across Shopify, Meta Ads, Google Ads, CRM automation, and analytics, with a data-driven mindset and the ability to work in a fast-paced remote environment.

About The Role

You will work closely with internal stakeholders to maintain accurate product catalogues, execute digital marketing campaigns, optimise customer journeys, and provide performance insights that support business growth.

This is a hands-on role covering both e-commerce operations and digital marketing execution.

Key Responsibilities

Shopify Store Management

Manage and maintain Shopify product listings, inventory levels, pricing, variants, and collections

Ensure catalogue accuracy and alignment with marketing campaigns

Troubleshoot backend, feed, and inventory-related issues

Digital Marketing & Campaign Execution

Plan and manage email marketing campaigns

Execute and optimise paid campaigns across:

Meta Ads (Facebook & Instagram)

Google Ads (Search, Shopping, Display)

Support creative development, messaging, and promotional campaigns

CRM & Marketing Automation

Build and optimise workflows, funnels, and nurture sequences within CRM platforms (GoHighLevel or similar)

Segment audiences for targeted and automated communication

SEO & Organic Performance

Implement on-page SEO best practices and keyword optimisation

Monitor organic performance and recommend content improvements

Analytics & Reporting

Track and analyse campaign performance using Google Analytics, Search Console, and reporting dashboards

Provide weekly/monthly performance reports with actionable insights

Monitor KPIs across paid, organic, and owned channels

Mandatory Requirements

Proven Shopify e-commerce operations experience

Hands-on experience managing Meta Ads and Google Ads campaigns

Strong knowledge of Google Analytics and Search Console

Experience with Google Shopping and product feed management

Experience with CRM or marketing automation platforms (GoHighLevel highly regarded)

Email marketing campaign experience including segmentation and reporting

SEO knowledge including on-page optimisation and performance monitoring

Strong reporting, organisation, and communication skills

Highly Regarded

Experience using Google Data Studio or similar reporting dashboards

Previous remote experience supporting international e-commerce businesses

Strong understanding of conversion optimisation and customer journey mapping

Ability to manage multiple campaigns and priorities simultaneously

Working Style

Self-driven and detail-oriented

Comfortable working remotely with structured check-ins

Data-driven yet creative in campaign execution

Strong collaboration and stakeholder communication skills