Marketing Specialist

Are you a strategic thinker with a passion for driving impactful marketing campaigns? We’re looking for a Marketing Specialist to join our team and take ownership of key marketing initiatives across North America. In this role, you’ll leverage your expertise in content creation, digital marketing and campaign analysis to elevate our brand and connect with our audience in meaningful ways.

What You’ll Do

Content Marketing

• Execute on content strategies that align with our brand and business goals.
• Create high-quality, engaging long and short-form content for blogs, social media, email campaigns, promotional materials and more.

Campaign Management

• Plan, coordinate and execute multi-channel marketing campaigns from start to finish.
• Collaborate with internal teams and external partners to ensure timely delivery of campaign assets and approvals.

Digital Marketing

• Manage and optimize digital marketing efforts, including email marketing, paid ads and SEO strategies.
• Monitor and analyze website traffic, campaign performance and audience engagement to identify opportunities for improvement.

Events

• Assist with planning and execution of events, including logistics, promotion and on-site presence.
• Develop strategies to maximize event attendance and engagement.

Social Media

• Drive engagement and growth across our social media platforms by creating and curating compelling content

Reporting

• Track, measure and report on the effectiveness of marketing initiatives using tools like Salesforce and Google Analytics.
• Provide actionable insights to optimize future campaigns and improve ROI.

What You Bring

• 3-5+ years in a marketing role, preferably in the tech industry. B2B marketing experience is a strong asset.
• A degree in Marketing, Communications or a related field.
• A strong understanding of traditional and digital marketing strategies, including content marketing, social media and SEO.
• Proficiency with marketing tools such as CMS platforms (e.g., Wix, Wordpress), CRM systems (e.g., Salesforce), email marketing tools (e.g., Pardot), design tools (e.g., Adobe, Canva) and analytics platforms (e.g., Google Analytics).
• Exceptional project management and organizational skills with a keen eye for detail.
• Strong creative and analytical abilities to craft and measure impactful campaigns.
• Excellent written and verbal communication skills.