Marketing Manager - WFH

We believe forming diverse teams in an inclusive environment is not only the key to our success - it's the human thing to do. Our collaborative culture encourages people to bring their best selves to work where they can both inspire and be inspired.

We encourage people from underrepresented groups to apply and we are committed to equal employment opportunities for all regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, marital or parental status, disability, veteran status, etc.

Roles & Responsibilities

• Work with our marketing and sales team to ensure we achieve a significant year-over-year increase in qualified leads and pipelines by building and testing emails, campaigns, and web forms
• Build and execute marketing campaigns including campaign flows, email creation, developing dynamic content and complex nurture streams, landing page creation, form creation, webinars, lead scoring, and more
• Set up processes and QA for all marketing programs to ensure data capture, hygiene, and reporting
• Knowledgeable on Account-based Marketing best practices and experience developing ABM programs
• Experience with marketing automation (Eloqua/Marketo) and customer relationship management (Salesforce.com) tools to manage campaign execution and reporting
• Develop and execute comprehensive marketing strategies that align with the company's business objectives and sales targets
• Drive demand generation efforts, leveraging various channels and tactics to generate leads and nurture prospects
• Collaborate closely with the sales team to ensure marketing strategies complement and support sales objectives
• Utilize analytics tools to track campaign performance and adjust strategies accordingly
• Establish and maintain relationships with external vendors and partners

Qualifications

• Minimum of 3 years of experience in marketing, with a focus on digital marketing and demand generation
• Proven track record in developing and executing successful marketing strategies
• Hands-on experience in managing targeted email campaigns/email nurture programs, social media
• Knowledge of account-based marketing best practices
• Demonstrated experience in database management and segmentation
• Exposure to HTML, JavaScript, and Cascading Style Sheets (CSS) is an added advantage
• Creative design experience and use of creative tools (e.g., Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Express, Canva, etc.) is an added advantage
• Hands-on marketing automation experience (prefer Oracle Eloqua): build/review digital campaigns and assets; improve segmentation, deliverability, and engagement; campaign reporting; etc.
• Copywriting, editing, content development, and related skills and experience
• Event sponsorship, event planning, and event management experience is an added advantage
• Analytical skills and experience with marketing metrics and reporting
• Experience managing creative resources
• Outstanding communication and interpersonal abilities
• Ability to work in a fast-paced, collaborative environment
• Willing to share work samples upon request