Head of Marketing (Home-based)

About Us

Outsourced. ph is a leading ISO-certified Philippines offshore outsourcing company that provides dedicated remote staff to some of the world's leading international companies. Outsourced is recognized as one of the Best Places to Work and has achieved Great Place to Work Certification. We are committed to providing a positive and supportive work environment where all staff can thrive. As an Outsourced staff member, you will enjoy a fun and friendly working environment, competitive salaries, opportunities for growth and development, work-life balance, and the chance to share your passion with a team of over 1,000 talented professionals

About The Role

Outsourced is a leading global offshore staffing company, and digital marketing is our primary growth engine. We're looking for a Head of Marketing to lead our high-performing team and own the full marketing strategy across B2B client acquisition and talent attraction. You'll drive results across SEO, paid, content, social, and brand, while elevating how we show up in the market.

This is a senior leadership role that requires deep expertise in performance marketing, brand building, SEO, employer branding, and modern content practices including optimisation for large language models (LLMs). You'll report directly to the CEO and be trusted to run marketing as an autonomous function

Key Responsibilities

Strategic Leadership

• Lead the development and execution of a unified marketing strategy across B2B and candidate funnels.
• Translate company goals into measurable marketing objectives and KPIs.
• Own the marketing budget and performance tracking across all channels.
• Collaborate with sales, recruitment, and leadership to align messaging, campaigns, and pipeline generation.

B2B Demand Generation

• Own the entire inbound growth engine, with a strong focus on SEO (organic search), paid (Google, Bing), LinkedIn and conversion rate optimisation.
• Guide strategy and execution for landing pages and funnel performance, ensuring best practices across UX, messaging, and calls to action.
• Ensure our content and site structure are optimised for LLM discovery, so that we appear in AI-generated search summaries and answer boxes.

Website & Platform Oversight

• Lead website strategy and execution, including overseeing the WordPress CMS.
• Work with developers and designers to maintain performance, security, mobile optimisation, and UX best practices.
• Continuously improve site structure, tagging, schema, and content hierarchy for SEO and LLM indexing.

Talent Marketing & Employer Branding

• Build and scale a talent attraction engine across Meta, TikTok, and LinkedIn.
• Own employer branding strategy and creative direction to attract the top 1% of global talent.
• Ensure consistency in message, visuals, and value proposition across all candidate-facing channels.

Team Leadership

• Lead and mentor a cross-functional team across copy, design, social, SEO, and paid.
• Define clear priorities, set team KPIs, and drive accountability through reporting and agile processes.
• Foster a high-performance, collaborative culture within the team.

Qualifications

• 10+ years in marketing, with 5+ years in a senior leadership role managing cross-functional teams.
• Proven success leading B2B marketing strategies in service-based, SaaS, or staffing industries.
• Deep knowledge of SEO, performance marketing, content, social media, and funnel optimisation.
• Solid experience with WordPress, including managing updates, plugins, technical SEO, and landing page strategies.
• Strong grasp of LLM discoverability best practices and how to optimise content for tools like ChatGPT, Google SGE, and Perplexity.
• Confident with HubSpot and analytics tools to report on performance and guide decision-making.
• Clear communicator, highly strategic, and comfortable working directly with the CEO.

Work Location

• Home-based
• Should have strong internet connection (minimum of 20 mbps)
• Should have own Laptop/PC (minimum of i5 8GB RAM)

Note: As part of our recruitment process, we conduct a background check on all hired candidates. Please ensure that all required documents are prepared and submitted promptly.

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