Marketing Virtual Assistant

Job title: Marketing Virtual Assistant

Type of employment: Full-time

Shift Schedule: TBD

We are seeking a proactive Marketing Virtual Assistant to take ownership of our restaurant brands online visibility and reputation. Your primary mission: ensure our internet presence is polished, current, and driving business results.

About the Employer:

Our client operates a multi-unit restaurant business and is focused on excellence, efficiency, and growth. They are seeking a reliable, professional, and systems-oriented team member who can help drive operational success while maintaining discretion and adaptability.

Company core values:

• High Standards & Professionalism
• Operational Excellence
• Warm Professionalism
• Adaptability & Discretion
• Growth Mindset

Objective of this role:

• Ensure all online listings, menus, and website information are accurate, current, and on-brand
• Improve local search visibility and ensure listings appear correctly across platforms
• Strengthen online reputation through timely, professional review responses and review generation tactics
• Increase catering awareness and inquiries through consistent promotion and outreach
• Operate proactively—identify issues and fix them without waiting for direction

Responsibilities:

Website & Menu Management:

• Keep website and menus up to date with accurate pricing, attractive photos, and correct legal/audit information

SEO & Search Optimization:

• Ensure we appear correctly in search engines; implement best practices for SEO

Online Reputation & Review Management:

• Respond promptly and professionally to reviews on Google, Yelp, and other platforms
• Maintain and enhance our Google Maps listings

Content & Campaigns:

• Regularly post engaging graphics and content across relevant channels
• Run email and text blast campaigns
• Develop and promote catering services

Guest Engagement & Feedback:

• Implement and manage cash register barcodes for customer reviews
• Track and reward guests for leaving reviews (e.g., free items)

Proactive Improvement:

• Consistently look for ways to improve our digital presence and take initiative to address issues without waiting for direction

Required skills and qualifications:

• Experience supporting digital marketing for a local business (restaurant experience preferred)
• Strong written communication (warm, professional tone) and confidence in outreach
• Detail-oriented, highly organized, and consistent with follow-through
• Familiarity with:
• Google Business Profile (Google My Business)
• Yelp and major review platforms
• Basic local SEO concepts
• Email/text marketing tools (or ability to learn quickly)
• Able to work independently, take initiative, and prioritize without micromanagement

Preferred skills and qualifications

• Restaurant industry marketing experience
• Light graphic design ability (Canva or similar) or strong ability to update existing templates accurately
• Experience improving online reputation and increasing review volume
• Experience promoting catering and generating inbound inquiries
• Comfort coordinating with multiple restaurant locations/brands