Virtual Assistant - Performance & Digital Marketing Specialist

This is a remote position.

We're looking for a Performance Marketing Specialist who knows how to generate real leads for local service businesses—especially in the home improvement space like residential painting. You'll run and optimize digital campaigns across Google, Facebook/Instagram, SEO, and even Direct Mail to drive high-intent leads and fill the sales pipeline.

This role is perfect for someone who’s hands-on, ROI-focused, and understands the power of local targeting.

Google Local Services Ads (LSAs):

• Set up and optimize LSAs for maximum visibility and lead volume

• Ensure businesses meet eligibility and maintain high review ratings

• Manage review generation and lead response time metrics

Google Search Ads (PPC):

• Launch and optimize PPC campaigns targeting high-intent keywords

• Perform A/B testing for ad copy and landing pages

• Use tracking tools like CallRail and CRMs like Jobber or Pipeline to monitor ROI

Facebook & Instagram Ads:

• Create visual storytelling campaigns (before-and-after, testimonials, seasonal promos)

• Set up geo-targeting by zip code, demographics, and homeowner behaviors

• Conduct creative testing and retargeting strategies to increase conversion

Search Engine Optimization (SEO):

• Develop localized content, blog articles, and service area pages to drive organic traffic

• Optimize Google Business Profile (GBP), gather reviews with geo-keywords

• Build backlinks and citation profiles for long-term domain authority

Direct Mail Campaigns:

• Design and coordinate EDDM or postcard campaigns for neighborhood saturation

• Integrate trackable elements (QR codes, unique phone numbers) for attribution

• Sync with digital efforts to reinforce presence in target areas

Campaign Coordination & Reporting:

• Coordinate efforts across channels for seasonal campaigns and local promotions

• Analyze performance metrics, lead quality, and conversion rates

• Provide regular performance reporting and strategic recommendations

Requirements

• 2-4 years experience in performance or digital marketing
  

• Strong skills in Google Ads, Meta Ads, and local lead generation
  

• Familiar with CRMs, call tracking, and landing page optimization

• Good eye for visuals and messaging that resonate with homeowners

• Data-driven, responsive, and ready to get results

Bonus points if you have:

• Experience working with painting, HVAC, landscaping, or other local trades
  

• Know how to run seasonal promos and retargeting campaigns

• Basic graphic design or Canva skills

Benefits

Employee Benefits

• Health and Wellness: Comprehensive HMO coverage for you and your dependents.

• Security and Peace of Mind: Group Life Insurance Benefit to safeguard your future.

• Financial Flexibility: Virtual Credit Card for added convenience and purchasing power.

• Work-Life Balance: Generous Paid Leaves to recharge and prioritize personal time.

• Government Benefits: Full support for required government benefits.

Supplemental Pay Types

• 13th Month Salary: A festive bonus to celebrate the year’s hard work.

• Overtime Pay: Compensation for your extra effort and time.

• Night Differential: Additional pay for working late hours or shifts.

• Incentives: Performance-based incentives to reward your contributions and achievements