DIGITAL MARKETING SPECIALIST

What youll do:

• Own the marketing funnel: Strategy + execution from lead generation to conversion and retention
• Develop and manage content strategy: Email, social, blog, and video content that nurtures and educates leads
• Create and optimise lead magnets: Quizzes, mini-courses, and email sequences
• Run paid ad campaigns: Meta/Facebook + relevant platforms (directly or via freelancers)
• Track performance: Campaign analysis, CAC, and conversion metrics
• Manage launches and evergreen funnels: Transition to scalable, automated systems
• Support influencer/partnership campaigns: Collaborate with thought leaders and experts
• Work closely with the founder: Refine messaging and strategic direction

Were looking for someone who:

• Has 3+ years of digital marketing experience, ideally in health, wellness, or DTC
• Understands funnels, lifecycle marketing, and customer journeys
• Can think strategically and execute quickly
• Is confident running or managing Facebook/Meta ads
• Has strong messaging instincts and decent writing ability
• Takes initiative and can own projects end-to-end
• Thrives in a remote, independent work setup, but values collaboration
• Is passionate about womens health and purpose-driven work

Nice-to-haves:

• Experience with health/education-based products
• Familiarity with Kajabi, Meta Ads Manager, Zapier, Typeform, Jotform, or Voiceflow
• Startup or solopreneur collaboration experience
• Basic creative/design skills (Canva is fine!)