OutScout is partnered with a payroll FinTech company looking to fill a Senior Growth Marketing Manager position to accelerate their self-serve go-to-market motion.

Their platform simplifies household payroll and taxes for families employing nannies, housekeepers, and other caregivers, making it affordable, easy, and stress-free. They handle complex processes like tax filings, payments, and compliance through a user-friendly, reliable, and transparent platform.

This person will report to the Head of Marketing and will be critical in optimizing conversion funnels, improving customer acquisition, and driving scalable growth through a data-driven approach. You will lead experimentation across digital channels, leveraging A/B testing, marketing automation, and conversion rate optimization (CRO) to refine and enhance the customer journey.

This role requires a highly analytical and technical marketer who is comfortable working with various marketing and analytics tools. You should be an effective communicator, able to collaborate seamlessly with technical teams to implement changes that enhance user experience and conversion rates.

What You'll Do

Lifecycle Marketing: Own and optimize customer journeys (both employers and

employees) to drive onboarding, activation, retention, and reactivation.

Influencer Marketing: Identify and manage relationships with relevant creators on

Instagram, TikTok and Youtube to grow awareness and trust through authentic content

programs.

Organic Social: Develop our social strategy and manage contractors to tell brand and

customer stories across Instagram, TikTok, and other key platforms.●

Ad Creative Strategy and Experimentation: Work collaboratively with the Head of

Marketing and Growth manager to ideate and develop creative messaging and landing

page tests.

Campaign & Program Management: Lead multi-channel campaigns that support new

product features, state launches, and other seasonal initiatives.

What You Bring

5+ years of experience in growth marketing, digital marketing, or marketing operations in a self-serve or SaaS environment.
Hands-on experience with various marketing and analytics platforms.
Deep understanding of growth strategies, user acquisition, and lead nurturing tactics.
Strong analytical mindset with proficiency in data-driven decision-making.
Experience managing one or more paid media channels.
Experience in building dashboards and tracking performance across marketing channels and customer cohorts.
Excellent communication skills and ability to present insights to cross-functional teams.
Analytical mindset and a hunger for growth.

Nice-to-Haves