OutScout is partnered with a payroll FinTech company looking to fill a Growth Marketing Manager position to accelerate their self-serve go-to-market motion.

Their platform simplifies household payroll and taxes for families employing nannies, housekeepers, and other caregivers, making it affordable, easy, and stress-free. They handle complex processes like tax filings, payments, and compliance through a user-friendly, reliable, and transparent platform.

They recently raised a $50M funding round from Spectrum Equity.

This person will report to the Head of Marketing and will play a critical role in optimizing our conversion funnels, improving customer acquisition, and driving scalable growth through a data-driven approach. You will manage digital channels, specifically our affiliate marketing program, and also support across marketing analytics, marketing ops, and conversion rate optimization.

What You'll Do

Lead and grow our affiliate marketing program, using the Impact platform.
Develop and execute A/B tests on landing pages, lead forms, and marketing automation flows to optimize performance.
Manage and optimize our martech stack (Hubspot, Webflow, VWO, GA4) to ensure seamless marketing operations and automation.
Build dashboards and track performance across various channels and cohorts using Google Analytics, HubSpot, and other relevant tools to measure and improve effectiveness.
Experiment with new marketing channels and manage existing agency relationships.

What You Bring

4+ years of experience in growth marketing, digital marketing, or marketing operations in a B2C or B2SMB environment.
Deep understanding of growth strategies, user acquisition, and lead-nurturing tactics.
Strong analytical mindset with proficiency in data-driven decision-making.
Experience managing one or more paid media channels.
Experience in building dashboards and tracking performance across marketing channels and customer cohorts.
Excellent communication skills and ability to present insights to cross-functional teams.
Analytical mindset, hunger for growth.