The Digital Marketing Manager is a strategic leadership role responsible for developing and executing marketing strategies that drive sales and business growth. This role oversees marketing campaigns aimed at converting potential customers into paying clients while ensuring alignment with the sales team to achieve commercial objectives.

As a key leader, the Manager establishes the overall marketing communications plan, ensuring it aligns with the company's strategy and goals. They act as a thought leader with a deep understanding of the brand, market, strategy, and communication channels, driving cohesion and consistency across domains, verticals, solutions, and client bases.

Specific responsibilities include setting strategies for events, media, public relations (PR), social platforms, thought leadership, advisory boards, partnerships, and associations. The Manager collaborates closely with cross-functional leaders to harmonize objectives, optimize resources, and drive brand awareness. By enhancing the company's reputation and reach, the Manager plays a critical role in achieving both marketing and revenue goals.

Essential Duties & Responsibilities

Leadership: Manages the Commercial Marketing plan and budget. Leads a cross-functional team in the execution of the corporate strategy, setting tactical plans for digital, marcom (communications and events), harmonizing the vertical plans into an over-arching plan.
Sales Support: Supports compelling messaging, marketing, and communications that resonate for both current clients and prospective ones promoting the vison, mission, and unique value proposition of the organization.
Communications and Digital: Develops and manages public and media relations, association, vendor, and partner relationships advancing thought leadership, industry involvement, and positioning to increase awareness and recognition across in person and digital channels.
Go-to-market: Leading the implementation of marketing campaigns across various channels like digital marketing, content marketing, social media, trade shows, and sales enablement tools to generate leads and drive sales.
Campaign Management: Overseeing the planning, execution, and measurement of marketing campaigns, including budget allocation, tracking key performance indicators (KPIs), and optimizing results.
Customer Engagement: Developing strategies to nurture customer relationships, increase customer retention, and promote customer loyalty.

Qualifications

KNOWLEDGE & REQUIREMENTS

What is expected of you and others at this level

Digital marketing expertise in managing online campaigns across various platforms
Market research and analysis capabilities
Strong understanding of sales processes and customer behavior
Analytical skills to measure campaign performance and ROI
Excellent communication and collaboration skills to work with cross-functional teams
Strategic thinking and ability to develop effective marketing plans
Develops and implements policies and procedures to achieve organizational goals
Interacts with internal and/or external leaders, including senior management
Persuades others into agreement in sensitive situations while maintaining positive relationships
Travel Requirements: Domestic and/or International, up to 25%

Education & Experience Requirements

Minimum years of work experience: 5 years
Minimum level of education or education/experience: Bachelors or equivalent work experience in Marketing (digital)

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Frequent sitting in stationary position at a desk
Occasional standing, walking, stooping, kneeling, squatting, and climbing stairs
Occasional twisting of body
Occasional reaching by extending hands and arms in any direction
Occasional lifting, pulling, or pushing

What’s In It For You?

Medical, Dental and Vision Plans
Voluntary Benefits
HSA & FSA
Fertility & Family Planning Benefits
Paid Parental Leave
Adoption Assistance Program
Employee Resource Groups
Flex PTO for Exempt Associates & up to 15 PTO days in first year of employment for non-exempt associates
11 Paid Holidays
Corporate Wellness Program
401k with Roth Option Available - immediate eligibility
401k Employer Match