Performance & Content Marketing Specialist (Indonesia)

About Us

Do you love helping people travel the world? outbound (www.outbound.sg) is a Singapore-based company on a mission to eliminate the complexity and stress of travel visas through proprietary automation technology. We empower individuals to explore freely, without being held back by paperwork.

Our Mission

The world is vast, and everyone deserves the freedom to explore it. We remove the barriers of complexity in the visa application process so people can move confidently—without the headache of admin work.

What You’ll Do

Performance Marketing: Plan, execute and optimize paid campaigns (Google Ads, Facebook/Instagram, TikTok, LinkedIn) to drive qualified leads and maximize ROI

Social Media Management: Own our social channels (English, Bahasa) — content creation, community engagement, growth strategies, and reporting

SEO Optimization: Conduct keyword research, on-page/off-page optimization, technical SEO audits, and content gap analysis to boost organic traffic

AI-Driven Productivity: Leverage AI tools (e.g. ChatGPT, Jasper, SurferSEO) to scale content production, ad copywriting, and data analysis

Analytics & Reporting: Track KPIs, build dashboards, run A/B tests, and deliver actionable insights to guide strategic decisions

Cross-Functional Support: Collaborate with the Visa Expert, Product, and Customer Success teams to align marketing with product launches and customer needs

Who You Are

Location & Language: Based in Indonesia; fluent in English and Bahasa Indonesia. Bonus: Mandarin proficiency

Experience: 2–3 years in agency or in-house marketing roles, ideally in a startup environment

Travel Passion: You love travel and understand what motivates and concerns visa applicants

Digital Savvy: Proven track record managing performance campaigns, growing social communities, and improving SEO metrics

AI Proficiency: Comfortable integrating AI tools into your workflow to boost efficiency and creativity

Analytical Mindset: Data-driven, detail-oriented, and experienced with Google Analytics, Ads Manager, and SEO platforms (Ahrefs, SEMrush, etc.)

Communication: Excellent written and verbal skills; can translate complex ideas into clear, engaging content

Ownership & Collaboration: Self-starter who takes initiative and works seamlessly with remote, cross-functional teams

Nice to Have

Experience with Chinese social platforms (e.g., Xiaohongshu, WeChat)

Background in travel or visa-related marketing

Familiarity with email marketing tools (e.g., Mailchimp, Klaviyo)

Portfolio of past campaigns, social channels, or content you’ve managed

What We Offer

Competitive salary and benefits

Fully remote working with flexible hours

Unlimited sick leave—your well-being matters

High-trust, entrepreneurial environment

Opportunity to build and scale marketing at a fast-growing startup

How to Apply

We encourage applications from Indonesia-based candidates, but all qualified professionals are welcome. Please send your resume, brief cover letter, and links to any relevant campaigns or social accounts you’ve managed to team@outbound.sg with the subject line:

“Performance Marketer Application – [Your Name]”