Shopper Marketing Manager

We are seeking a talented Shopper Marketing Manager to join our remote team and support the growth of our clients' brands through effective shopper marketing strategies.

Job Summary:

The Shopper Marketing Manager will be responsible for developing and executing shopper-focused marketing strategies that drive sales and enhance brand visibility at retail. This role will work closely with cross-functional teams including client services, creative, and data analytics to create impactful campaigns tailored to customer behavior and shopping trends. The ideal candidate has a deep understanding of retail environments, consumer packaged goods (CPG), and a strong ability to create partnerships with retailers.

Key Responsibilities:

• Develop, plan, and execute shopper marketing campaigns to increase sales and brand engagement at retail.
• Collaborate with clients, retailers, and internal teams to create custom shopper programs that align with client objectives and consumer insights.
• Analyze shopper data and retail trends to identify opportunities and optimize marketing strategies.
• Manage end-to-end project lifecycle, ensuring all campaigns are delivered on time and within budget.
• Coordinate with creative and production teams to develop marketing materials including in-store displays, digital content, and promotional assets.
• Monitor campaign performance, providing insights and recommendations for future optimizations.
• Build and maintain strong relationships with retail partners to maximize promotional opportunities and program effectiveness.
• Stay updated on industry trends, shopper behaviors, and new technologies to enhance marketing strategies.
• Prepare reports and presentations to communicate program results and insights to clients.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in shopper marketing, trade marketing, or retail marketing, preferably in a marketing agency or consumer goods environment.
• Strong understanding of retail environments, consumer behavior, and shopper journey.
• Experience working with retailers and/or CPG brands.
• Proficiency in project management, with the ability to handle multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Analytical mindset with experience using shopper data and insights to inform strategies.
• Creative problem-solving skills and a proactive attitude.
• Ability to work independently in a remote environment and manage your time effectively.