Senior Manager of Growth Marketing

Location: Guadalajara, Mexico.

Job Type: Full-time / Contractor

About Ottimate

Ottimate is an AI-powered AP [Accounts Payable] automation platform that empowers finance teams to reduce costs, prevent overpayments, detect fraud, and enforce policy compliance across the entire invoice-to-payment lifecycle.

At Ottimate, passion generates excitement for what we do and how we do it. With passion at the heart of everything we do, we nurture ideas, inspire excellence, and find creative ways to overcome obstacles and foster growth. The positive attitude with which we assist one another develops open, honest, and genuine connections. Above all, we celebrate and embrace our differences. We invest in each other because we win or lose as a team.

Our values are at the center of our company and culture. At Ottimate, we value: Growth, Customer Focus, Innovation, Accountability, and Communication.

This role reports to the Director of Growth.

Key Responsibilities:

• Lead Ottimate’s marketing efforts for the retail vertical, owning strategy and execution to drive pipeline and revenue across a variety of channels.
• Plan and launch integrated campaigns across paid media, content syndication, email, webinars, ABM, direct mail, and digital/physical events.
• Partner closely with the Sales and SDR teams to ensure alignment on campaign strategy, lead follow-up, and pipeline progression.
• Execute pre-event promotion and post-event follow-up to maximize conversion and ROI from field, sponsored, and virtual events.
• Partner with content, creative, and product marketing teams to develop persona-driven assets tailored to the retail buyer journey.
• Track and optimize campaign performance through MQLs, pipeline, MRR, velocity, and channel-specific KPIs.
• Own and optimize the use of our martech stack (Marketo, Salesforce, Drift, 6Sense, etc.) to scale and automate programs.
• Continuously test new growth channels and tactics to increase reach and improve performance.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• Minimum 4 years of experience in demand generation, growth marketing, or performance marketing, preferably in B2B SaaS.
• Proven success building and executing full-funnel campaigns that generate pipeline and revenue.
• Strong analytics skills with the ability to derive insights from complex data sets and drive data-driven decision-making.
• Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and content syndication platforms is a plus.
• Familiarity with tools like Salesforce, Marketo, Drift, and 6Sense
• Excellent project management, organizational, and communication skills.
• Experience in marketing into the retail vertical is a plus

Ottimate is an equal opportunity employer that is committed to diversity and inclusion. We do not discriminate based on race, color, national origin, religion, gender, gender expression, sexual orientation, age, veteran status, disability status, or marital status. If you are excited about the role but do not meet 100% of the qualifications listed above, we encourage you to apply. Nothing in this job posting should be construed as an offer or guarantee of employment.