Marketing Automation & Retention Specialist

Job Description:- Retention & Automation Specialist

Location:- Agra, Uttar Pradesh || 6 Working Days

Compensation:- Upto 10 LPA

-We are seeking for an Digital Marketing & Automation Specialist to manage social media

,email & WhatsApp automation, and performance marketing to drive brand engagement an

dlead generation

.
Key Responsibilities

• :-Design and execute retention and lifecycle marketing strategies to drive repeat usage and customer loyal
• tyBuild, manage, and optimize automated workflows across channels such as WhatsApp, email, SMS, and push notificatio
• nsDevelop advanced CRM segmentation using behavioral, transactional, and engagement da
• taCreate and manage end-to-end customer journeys including onboarding, activation, retention, and reactivati
• onExecute targeted campaigns to improve key metrics like repeat rate, LTV, and engageme
• ntDrive personalization strategies using customer insights and real-time trigge
• rsContinuously optimize conversion funnels through automation, A/B testing, and journey refineme
• ntMonitor campaign performance and build dashboards to track retention and automation effectivene
• ssCollaborate with product, growth, and data teams to improve customer experience and campaign performanc

e.
Requirement

• s:-Bachelor’s degree in Marketing, Business, or a related fi
• eld2–5 years of experience in retention marketing, lifecycle marketing, or marketing automat
• ionHands-on experience with CRM and automation tools (e.g., Clevertap, MoEngage, HubSpot, WebEngage, et
• c.)Strong understanding of customer segmentation and lifecycle journey des
• ignData-driven mindset with strong analytical and problem-solving ski
• llsExperience in campaign execution across multiple communication chann
• elsAbility to manage multiple campaigns and workflows simultaneou

sly
Preferred Ski

• lls:Experience with A/B testing and conversion rate optimization (
• CRO)Basic knowledge of SQL, Excel, or data analytics t
• oolsFamiliarity with dashboarding tools (e.g., Tableau, Power BI, Google Data Stu
• dio)Experience in D2C, e-commerce, or app-based busine

sses
Key Metrics of Suc

• cess:Improvement in customer retention and repeat purchase
• rateIncrease in customer lifetime value
• (LTV)Higher engagement rates across automated jou
• rneysImproved funnel conversion
• ratesEfficiency and scalability of automation work

flows