Marketing Lead - Greater China

We're Osome - an international fintech startup making the lives of entrepreneurs easier. We help thousands of businesses kick admin, accounting and bookkeeping out of their day-to-day, so they can spend more time on what's important to them. We've developed a unique solution that combines SaaS with a human-in-the-loop approach to provide full-fledged services in real-time.

We're experiencing tremendous growth in both clients and team members. We have over 500 people in our global offices 🌎. We're looking for more bright minds who'd love to change the world by solving complex problems.

Responsibilities (how We Will Measure Success)

• Own the end-to-end growth P&L (CAC, LTV, Payback period) for the Greater China market, focusing on New Client Acquisition (First Revenue) from startups and founders looking to go-global
• Accelerating Pipeline and Revenue impact by defining & executing demand generation programs
• Manage, mentor, and develop a direct report (Marketing Executive), fostering a high-performance culture and guiding their day-to-day execution.
• Control the regional marketing budget, ensuring optimal allocation and maximum ROI across digital, social, performance, partner, and field marketing channels.
• Act as the strategic custodian of the Osome brand narrative within the Chinese-speaking entrepreneurial and SME ecosystem

Tasks (what does the role do on a day-to-day basis):

• Direct the content strategy and growth initiatives for localized social channels, specifically WeChat, Xiaohongshu, and Douyin.
• Plan and launch targeted performance marketing campaigns (for example across Influencers, Baidu, Tencent, or ByteDance advertising ecosystems)
• Delegate operational marketing tasks to the Marketing Executive, reviewing their output and providing constructive feedback to ensure quality and alignment with overarching goals.
• Optimize the Chinese language website to improve conversion rate optimization (CRO) and SEO for audiences in China, HK, and Taiwan.
• Prospect, negotiate, and execute co-marketing campaigns with strategic B2B partners, such as payment providers or e-commerce platforms.
• Plan and host offline and hybrid field marketing events, including trade shows, exclusive founder dinners, and live-streamed webinars in key hubs
• Extract and analyze data from platforms like Google Analytics, Baidu Tongji, and our internal CRM to generate performance reports and pivot tactics accordingly.

Benefits

Osome grows alongside you, but we already have a few perks:

• The opportunity to join a goal-driven startup with big ambitions
• An open, inclusive working environment, with founders deeply-rooted in the startup space
• An agile working model focused on goals and performance
• International environment with diverse culture
• Competitive remuneration package
• Remote-first and flexible working arrangements

Equal Opportunity Statement

At OSOME, creating a culture where individuals of all backgrounds feel comfortable really matters.

Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying. We want to ensure that we represent the diversity of talent in the society we live in today.

If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know so that we can support you.

We believe that entrepreneurs are society's problem solvers. They see opportunities in complexities and drive us towards progress. Osome doesn't want entrepreneurs to be distracted from the important task of searching for the best solutions. By letting us handle all the routine tasks, entrepreneurs can focus on driving their business forward.