B2B Content & Event Marketing Manager 市场经理—跨境支付

Location: Hong Kong / Shenzhen

职位介绍 我们正在为出海企业跨境收付款业务招聘一位市场经理，与该业务的BD团队紧密协作，服务于帮助出海企业解决跨境支付与结算问题的产品线。你将负责这条业务线的市场工作——通过高质量的内容驱动、品牌联合营销（Co-branding）以及线上线下活动，提升品牌声量，并为业务源源不断地带来高质量的市场线索（MQL）。

工作内容

• 内容与营销策略制定： 与该产品线的BD团队紧密合作，深度理解目标客户的痛点与需求，并将其转化为精准的市场计划、内容策略和触点组合。
• 内容规划与生产： 与公司中央内容团队协作，向其传递本业务线的目标客群与优先事项。主导产出白皮书、行业报告、深度文章等内容；策划并制作音频/视频内容（如播客、视频研讨会）；同时确保业务线的里程碑与成绩通过合适渠道对外宣发。
• 活动策划与品牌合作（Events & Partnerships）： 建立与相关行业渠道（出海金融科技、游戏、电商等）的生态合作。策划联合营销活动（Co-brand events）、行业沙龙和Webinar，通过内容合作与品牌联动扩大影响力，并带来优质的客户推荐和MQL。
• 行业发声与影响力建设： 为业务寻找并争取高影响力的行业会议、展会及赞助机会，协助业务拓展渠道，覆盖目前还没有触达的细分市场，建立品牌在跨境支付领域的专业形象。
• 销售物料支持： 产出该业务专属的市场与销售赋能材料——路演资料、一页纸、竞品分析、案例分析和FAQ——并确保BD团队能够高效使用这些工具。
• ABM（基于目标账户的定向营销）： 针对高价值目标客户名单开展ABM营销，为关键账户设计定制化的内容与市场触点组合。
• MQL线索与效果追踪： 在CRM中追踪市场活动的线索表现。核心KPI将聚焦于高价值市场线索（MQL）的生成数量与质量、活动参与度（Event ROI）、以及内容互动转化率。

任职要求

• 行业经验： 具备6年以上B2B营销、品牌合作或市场推广经验，专注于跨境支付、金融科技或企业金融服务领域，真正理解中国企业出海时面临的痛点。
• 内容规划与文案能力： 出色的内容策略与文案撰写能力；具备音频/视频内容制作经验（如播客主持/制作、视频研讨会策划）者优先考虑。
• 活动与渠道资源： 熟悉跨境支付生态，在行业媒体、协会、展会渠道及出海上下游网络中有一定的资源积累，具备独立策划及落地中大型品牌活动的能力。
• 营销考核导向： 能够以生成高质量市场线索（MQL）、扩大品牌曝光与内容互动量作为主要考核标准，具备优秀的营销转化思维。
• ABM经验： 有ABM或针对高价值客户的定向内容营销经验者优先。
• 语言要求： 普通话、英语流利（听说读写精通）。

Key Responsibilities

• Content Planning & Multimedia Strategy: Plan, write, and execute compelling thought-leadership content tailored to cross-border enterprise clients (whitepapers, deep-dive articles, and case studies). Lead innovative engagement formats, including producing and hosting podcasts, video interviews, or webinars featuring industry experts.
• Events & Co-Branded Partnerships: Act as the primary owner for industry events, offline salons, and brand partnerships. Leverage your network across the payments ecosystem—including media outlets, affiliate networks, and tech platforms—to negotiate co-marketing initiatives, organize co-branded events, and expand brand reach.
• MQL Generation & Marketing KPIs: Focus strictly on top-of-funnel growth. Track campaigns end-to-end in the CRM with performance evaluated on generating high-quality Marketing Qualified Leads (MQLs), event ROI, brand awareness, and content engagement metrics.
• Sales Partnering & Pain-Point Mining: Embed with the BD team to deeply understand real-world cross-border payment and settlement friction. Translate front-line feedback into actionable marketing campaigns and content strategies that resonate with target audiences.
• Campaign Orchestration & Execution: Act as the main campaign owner for the vertical. Work with central marketing resources to brief, adapt, and localize assets for targeted sub-verticals (gaming, e-commerce, tech).
• Industry Presence: Identify and secure high-impact conferences, sponsorship opportunities, and panel slots for commercial leads to speak at, establishing the firm as the premier payment partner in the market.
• Account-Based Marketing (ABM): Design and execute hyper-targeted ABM campaigns for high-value enterprise accounts, coordinating multi-channel touchpoints and highly customized content.
• Sales Enablement: Develop and update tailored commercial toolkits (pitch decks, vertical one-pagers, competitive battlecards, case studies, and FAQs) to empower BD teams on front-line calls.
• Competitive Benchmarking: Continuously monitor and benchmark solutions against traditional and emerging competitors to sharpen market positioning and content angles.

Requirements & Qualifications

• Industry Experience: 6+ years of B2B marketing, events, or brand partnership experience within cross-border payments, fintech, or corporate financial services, with deep domain knowledge of Chinese outbound enterprise payment needs.
• Content & Copywriting Mastery: Strong hands-on writing and content strategy capabilities; experience in audio/visual content production (e.g., podcast hosting/production, video webinars) is highly preferred.
• Event & Partnership Ecosystem: Well-connected within the cross-border payment landscape with established relationships across industry media, event organizers, trade channels, and potential co-marketing partners. Proven ability to execute high-ROI offline and online events.
• MQL & Top-of-Funnel Focus: Proven track record of designing content and event strategies that successfully drive Marketing Qualified Leads (MQLs) and top-of-funnel brand engagement.
• Benchmarking Acumen: Solid understanding of cross-border payment mechanics with a proven ability to benchmark value propositions against competitors.
• Strategic & Hands-on: A self-starter who generates original campaign and event concepts while taking full ownership of execution as a high-impact Individual Contributor.
• ABM Experience: Demonstrated success planning and executing targeted ABM content for enterprise-level accounts.
• Languages: Native/Fluent Mandarin and fluent English (written and spoken).

About OSL

OSL is the first SFC-licensed digital asset platform in Hong Kong and a PayFi innovator. Through stablecoin payments, cross-border settlement and global licensing, we are building the next-generation payments network. Stablecoins have become everyday money across emerging markets and are widely viewed as blockchain’s “killer app,” with industry focus shifting from token issuance to real-world consumer and enterprise payment adoption. The strongest growth lies in cross-border B2B payments, where providers embedding stablecoins into corporate settlement flows can capture significant volume and float. Long-term defensibility comes from regulatory licences, banking partners and cross-border corridors.

OSL holds or has acquired licences in Hong Kong, Japan, Australia, Bermuda and Indonesia, and is expanding into Europe, Brazil, Southeast Asia and Africa through acquisitions and licence applications. With OSL Pay and StableX, we embed stablecoin settlement into bank accounts and card networks, support 150+ digital assets, and provide 24/7 fiat–stablecoin conversion. As a regulated pioneer with a startup mindset, we believe the future of payments will be driven by real adoption and scalable deployment, not technology narratives. We welcome builders who are passionate about crypto and payments to join us in shaping compliant, global payment infrastructure.