Field Marketing Manager

Job Title: Field Marketing Manager or Senior Manager

Location: North America (Canada or US)

About ORO Labs: ORO Labs is a well-funded B2B startup founded by industry veterans. Our SaaS solution is an AI-based procurement orchestration platform that’s dramatically improving business processes for employees, purchasing personnel, and suppliers, and it’s gaining rapid traction among global multi-nationals. ORO’s smart procurement workflows help organizations increase business agility and transparency, shortening cycle times while seamlessly increasing accuracy and compliance for the enterprise.

TLDR: procurement that works for everyone.

Job Summary: To fuel our global expansion, we are seeking an experienced and energetic marketer to serve as a regional Field Marketing Manager. The role will be responsible for driving regional numbers through an integrated regional marketing plan leveraging local and centralized resources.

Responsibilities :

• Planning: Work with marketing leadership to build and implement a regional marketing strategy leveraging all marketing channels to drive customer acquisition and pipeline growth.

• Program Development: Align and collaborate with sales leaders to develop regional priorities and multi-channel marketing programs in line with our pipeline revenue needs.

• Event Execution: Plan and execute marketing programs & events (trade shows, conferences, industry meetings, roundtables, etc.) across the region.

• Analysis: Monitor and report on performance of regional marketing programs with sales. Adjust plan and recommend innovative and creative marketing approaches for revenue growth.

• Market Knowledge: Be an expert on the regional market, customer and external environment including competition and trends to adapt regional marketing strategies and identify new opportunities.

• Budget Oversight: Work with leadership to manage the regional marketing budget, ensuring efficient allocation of resources and return on investment.

• Stakeholder Engagement: Develop excellent relationships with key stakeholders, including regional sales leadership, account execs, SDRs, partners, and customers.

As a high-growth business, you may contribute to other projects as the need arises.

Qualifications:

• Education: Bachelor’s or Master’s degree in Business, Marketing, Communications, or a related field.
• Experience: 3-4+ years of experience in field/regional marketing, preferably within the SaaS industry.
• A self-starter and independent, while excelling at cross-functional collaboration and alignment.
• Experience working on corporate events as well as industry conferences, roadshows, workshops and more.
• Experience with marketing automation tools and CRM (Salesforce and HubSpot), social media platforms, and mastery of standard office tools (Microsoft / Google Office).
• Strong project management skills and attention to detail.
• Exceptional verbal and written communication skills.
• Spanish, Portuguese, Canadian French or other non-English language is a bonus.
• Experience with procurement or compliance-related solutions is a significant plus.
• Skills:
• Strong communication and interpersonal skills, with the ability to build rapport quickly.
• Excellent organizational and time management abilities.
• Proficiency with marketing automation (e.g., Hubspot) and CRM systems (e.g., Salesforce) and sales engagement platforms.
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.
• Strong problem-solving skills and a proactive approach to addressing challenges.

What We Offer:

• An awesome startup culture and very cool product.
• Shiny new MacBook.
• Competitive salary and bonus structure.
• Comprehensive benefits package, including health, dental, and vision insurance.
• Opportunities for professional growth and career advancement.
• A collaborative and inclusive work environment.
• Remote work flexibility.