Exceptional Email Marketing Strategist

Fast Growing DTC Brand (Mid: 8-Figures in Revenue)

Why Us?

One of the fastest-rising DTC brands in health and wellness, already powering mid 8-figure

revenue, creating breakthrough products that spark energy, accelerate healing, and make

wellness exciting.

We're looking for ambitious people who thrive in a fast-paced environment and are inspired by

our vision of helping humans reach their true potential.

We're seeking a data-driven Email Marketing Strategist to optimize our email revenue engine,

ensuring every campaign, flow, and promotion delivers maximum performance and ROI.

Role Overview:

The Email Marketing Strategist will be an "expert" on email performance optimization and

conversion strategy. From testing copy variations, template designs, and promotional offers to

analyzing customer behavior and identifying untapped revenue opportunities.

Please have a proven track record and have examples to share.

You will manage the strategic optimization of our entire email program including promotional

campaigns, automated flows, segmentation strategy, and lifecycle marketing.

The key skill we are looking for is your ability to combine analytical rigor with creative testing to

systematically scale email revenue from 7 to 8 figures.

What You'll Own:

• Analyze email performance metrics and identify opportunities to maximize revenue across all campaigns and flows
• Design and execute A/B tests on templates, subject lines, copy, CTAs, offers, and promotions
• Monitor and troubleshoot all automated email flows to ensure they're firing correctly and converting optimally
• Conduct regular audits of the email program to find gaps, broken flows, and missed revenue opportunities
• Develop and refine segmentation strategies to deliver personalized, high-converting experiences
• Make suggestions, edit, optimize email copy that drives clicks, conversions, and customer lifetime value
• Track and report on key email KPIs: open rates, click rates, conversion rates, revenue per email, list growth, and deliverability
• Manage promotional calendar and coordinate with creative and product teams on campaign assets
• Stay ahead of email marketing trends, platform updates, and best practices to maintain competitive edge
• Build process documentation and testing frameworks to scale optimization efforts

Preferred Qualifications:

• 3+ years experience in email marketing strategy with demonstrated revenue growth results
• You are a systems-thinker who thrives on turning data into actionable insights and scalable processes
• Proficient with ESPs (Klaviyo, Attentive, or similar), Google Sheets, analytics platforms, and project management tools
• Strong analytical skills with experience running multivariate tests and interpreting performance data
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment
• Excellent copywriting skills with a direct response mindset
• Detail-oriented, proactive, and obsessed with continuous improvement and revenue
• Optimization

What We Offer:

• Flexible / remote work
• A front-row seat in scaling the email revenue engine behind one of America's fastest-growing wellness brands
• Fast-paced, collaborative, and supportive team environmen