Digital Marketing Specialist (PPC Google Ads)

Job Title: Performance Marketing Specialist

Type: Full-time, Remote

Requirements - Immediate Joiners Required

Experience - 3-6 Years in PPC and Google Ads

Company Description

Orange MonkE is a full-service digital agency specializing in personalized solutions to help businesses achieve their digital marketing goals. Our expertise spans non-AI content writing, web and app development, UI/UX design, search engine optimization (SEO), social media marketing, pay-per-click (PPC) campaigns, data-driven analytics, brand consultation, and graphic design. We blend creativity with market insights to deliver innovative, meaningful digital experiences. We are committed to delivering measurable results and supporting businesses worldwide. Join us in shaping impactful digital transformation.

Role Description

This is a full-time role for a Google Ads Specialist. We are looking for a hands-on Performance Marketing Specialist to own the end-to-end management of paid campaigns across Google, Meta (Facebook/Instagram), and LinkedIn for multiple clients. You will strategize, execute, optimize, and communicate results with full ownership across every account you touch. You will work directly with our founders and SEO/content team to align paid strategy with organic goals, landing page performance, and client business objectives.

Key Responsibilities

Campaign Strategy & Execution

• Own the full lifecycle of Google Ads campaigns — Search, Display, Shopping, Performance Max, YouTube — across multiple client accounts simultaneously.
• Plan and execute Meta Ads (Facebook/Instagram) and LinkedIn campaigns with clear audience segmentation, creative briefs, and conversion goals.
• Conduct deep keyword research, competitor ad analysis, and audience mapping to inform campaign architecture before any spend goes live.
• Build and restructure campaign hierarchies (campaigns, ad groups, match types) with a structured, QS-optimized approach.

Budget Management & Pacing

• Manage and pace ad budgets ranging from ₹50K to ₹5L+ per month per client, ensuring full utilization without overspend.
• Allocate budget dynamically across campaigns based on performance signals, with clear documentation of optimization decisions.
• Prepare monthly budget utilization reports with clear breakdowns of spend vs. target, CPA vs. goal, and ROAS vs. benchmark.
• Identify and flag budget anomalies proactively — zero impressions, overspend pacing, or sudden Quality Score drops — and resolve them quickly.

AI-Assisted Workflow & Speed

• Use AI tools (ChatGPT, Gemini, Claude, Jasper, or equivalent) to accelerate ad copy generation, A/B variant creation, and reporting narration.
• Leverage Google Ads Smart Bidding, Performance Max signals, and automated rules with sound judgment.
• Use AI-assisted tools for competitor analysis, landing page brief generation, and audience persona building.
• Stay current with new AI ad features (Google Demand Gen, Meta Advantage+, etc.) and evaluate their relevance to active client goals.

Analytics & Performance Reporting

• Set up and maintain conversion tracking via Google Tag Manager, GA4, and platform-native pixels.
• Build weekly and monthly client-facing reports in Looker Studio or Google Sheets — clear, visual, and tied to business outcomes.
• Conduct regular funnel analysis: click-through rates, landing page bounce rates, form fills, call conversions, and micro-conversions.
• Run structured A/B tests on headlines, descriptions, CTAs, bidding strategies, and landing page variants.

Cross-Team Collaboration

• Brief the content and design team on ad creative requirements — formats, messaging angles, CTA hierarchy, and platform-specific specs.
• Work with the SEO team to align high-converting PPC keywords with organic content strategy.
• Collaborate on landing page optimization — identify drop-off points, recommend copy or layout changes.
• Handle direct client communication on campaign performance updates via email, WhatsApp, and calls.

Experience & Expertise

• Minimum 5 years of hands-on Google Ads management across Search, Display, Shopping, and Performance Max campaigns.
• Demonstrated experience managing ad budgets of ₹1L/month or more across multiple client accounts.
• Proven track record of improving campaign ROAS, reducing CPA, or scaling lead volume across client accounts.
• Working proficiency in Meta Ads Manager and LinkedIn Campaign Manager.
• Google Ads certification is strongly preferred (Search, Display, or Performance Max).

Technical Skills

• Proficient in Google Ads across Search, Display, Shopping, YouTube, and Performance Max campaign types.
• Hands-on setup experience with GTM, GA4 event tracking, Meta Pixel, and LinkedIn Insight Tag.
• Ability to build performance dashboards in Looker Studio or equivalent; advanced Google Sheets for data analysis.
• Active user of AI writing and research tools for campaign acceleration and workflow efficiency.
• Familiarity with SEO fundamentals, keyword cannibalization, and Quality Score mechanics is an added advantage.

Soft Skills & Work Approach

• Strong written and verbal communication — able to translate campaign data into clear, actionable insights for clients.
• Highly organized with the ability to manage multiple active client accounts simultaneously.
• Proactive in surfacing issues and recommending solutions, with a results-first mindset.
• Clear and transparent in reporting — comfortable sharing both wins and areas for improvement.

Education

• A bachelor's degree in Marketing, Advertising, Business, or a related field is advantageous. A strong portfolio and demonstrated results carry equal weight.

What You Can Expect at Orange MonkE

• Direct exposure to multi-market campaigns
• A lean team where your work is visible, your impact is measurable, and your growth is fast.
• Founders who are practitioners — you will be challenged, supported, and held to a high standard.
• Competitive compensation commensurate with experience, with performance-linked growth.

What You Can Expect at Orange MonkE

• Direct exposure to multi-market campaigns spanning India, USA, UAE, and Australia.
• A lean team where your work is visible, your impact is measurable, and your growth is fast.
• Access to premium tools — Google Ads, Meta Business Suite, SEMrush, Ahrefs, Looker Studio, and AI platforms.
• Founders who are practitioners — you will be challenged, supported, and held to a high standard.
• Competitive compensation commensurate with experience, with performance-linked growth.