Marketing Manager

_This position is National Remote. You'll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

_Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

This role is part of the Optum Life Sciences Marketing Team and reports to the Director of Integrated Marketing. Optum Life Sciences serves as a trusted partner for the life sciences industry, delivering real-world evidence across the lifecycle of medicine development to help people live healthier lives and make the healthcare system work better for everyone. Because business needs are constantly evolving, this role is responsible for creating compelling content that will be utilized across numerous digital channels to drive brand awareness, event attendance and attention, and customer growth.

This position is full-time, Monday - Friday. Employees are required to have flexibility to work any of our 8-hour shift schedules during our normal business hours of 8:00 am - 5:00 pm.

Primary Responsibilities

• Support the Director of Integrated Marketing in executing compelling B2B marketing campaigns and initiatives that drive brand awareness and growth for the business
• Create and manage engaging content for integrated marketing campaigns and initiatives, including for various digital channels such as web pages, blog posts, social media, microsites, webinars, email newsletters and campaigns
• Support the planning and execution of digital advertising programs
• Support events as needed, including digital campaigns that promote attendance and share highlights
• Evaluate and support third party media opportunities to target specific audiences of interest
• Support other ongoing and ad hoc integrated marketing activities as needed
• Maintain and / OR develop dashboards, summaries, and presentations to measure and share marketing results
• Collaborate with marketing, sales, business leaders, SMEs, and other stakeholders to execute marketing strategies effectively, including copywriters, graphic designers, and other cross-functional marketing partners to produce high quality content
• Work with external vendors, agencies, and partners to ensure timely delivery and high-quality output of marketing materials

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications

• High School Diploma / GED
• Must be 18 years of age OR older
• 3+ years of B2B marketing experience, including developing and executing content for web pages, social media, email campaigns, digital advertising, and other digital marketing channels
• 1+ years of experience in developing and implementing social media best practices and strategies to enhance brand presence and engagement
• Proficiency in Microsoft Office suite (Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Outlook)
• Ability to travel up to 10% for team meetings, based on business needs
• Ability to work between the hours of 8:00 am - 5:00 pm from Monday - Friday

Preferred Qualifications

• 3+ years of experience with working in the health care industry, pharmaceutical industry, OR PBM
• 3+ years of experience with creating marketing content and / OR campaigns for pharma manufacturers
• 1+ years of experience working with Marketo for digital campaigns
• Ability to work a hybrid schedule, with four days per week onsite at either 1 Optum Circle, Eden Prairie, MN 55344 OR 655 New York Ave NW, Washington, DC 20001

Telecommuting Requirements

• Reside within commutable distance to the office at 1 Optum Circle, Eden Prairie, MN 55344 OR 655 New York Ave NW, Washington, DC 20001
• Ability to keep all company sensitive documents secure (if applicable)
• Required to have a dedicated work area established that is separated from other living areas and provides information privacy
• Must live in a location that can receive a UnitedHealth Group approved high-speed internet connection or leverage an existing high-speed internet service

Soft Skills

• Solid personal communication skills and the ability to build collaborative relationships across a broad range of disciplines, interests, and organizations
• Experience working in and engaging with stakeholders in a matrixed, fast-paced, dynamic environment
• Ability to work independently or as part of a team depending on project requirements
• Exceptional organizational skills with the ability to manage multiple projects at one time, including leader and legal reviews
• Comfort with ambiguity and ability to shift projects and strategies to meet the changing landscape
• All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy

Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $71,200 - $127,200 annually based on full-time employment. We comply with all minimum wage laws as applicable.

_At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location, and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups, and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

__UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

__UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.

_#RPO