Optimite is a fast-growing, AI-driven email marketing agency serving the top e-commerce brands worldwide. Our leadership team, including co-founder Sushant Yadav, drives innovation and operational excellence to deliver best-in-class solutions for our clients. We are seeking a highly organized, proactive Executive Assistant to support Sushant in managing his dynamic portfolio of responsibilities.

Our Story & Team

Founded by brothers Nishant and Sushant Yadav, Optimite began as a humble Fiverr gig fueled by their passion for technology and email marketing. Their vision was to revolutionize how e-commerce brands communicate with customers—combining creativity, data science, and automation. Today, Optimite is a thriving global agency driven by a talented team of designers, strategists, and technologists committed to delivering real results.

At Optimite, we believe in empowering our team members to take ownership, foster collaboration, and continuously innovate. Our culture prioritizes growth, inclusivity, and a relentless focus on client success.

Role Overview

As a Senior Email Marketing Specialist at Optimite, you will lead the end-to-end management of complex email marketing campaigns, combining your advanced copywriting, design, segmentation, and client management skills. You will serve as the primary point of contact for clients, driving campaign strategy, execution, and optimization while mentoring junior team members. Your expertise will ensure exceptional campaign performance, client satisfaction, and revenue growth through upselling and cross-selling. You will work cross-functionally with designers, developers, and account managers to deliver innovative, data-driven email marketing solutions.

Key Responsibilities

Lead the planning, execution, and optimization of email marketing campaigns on platforms like Klaviyo, Omnisend, and Mailchimp.
Create compelling, on-brand email copy and polished email designs independently or with minimal support.
Develop and implement advanced segmentation and automation workflows to improve targeting and personalization.
Manage client communications, expectations, feedback, and timelines effectively to ensure high client satisfaction.
Analyze campaign performance metrics and provide actionable insights for continuous improvement.
Identify and drive upselling and cross-selling opportunities to grow client accounts and revenue.
Collaborate with developers on custom email templates and troubleshoot technical challenges.
Mentor and coach junior email marketing specialists to support their professional development and enhance team performance.
Use collaboration and project management tools (ClickUp, Slack, Miro, BeeFree) to maintain workflow efficiency and transparency.
Provide regular updates and strategic recommendations to the Email Marketing Head.

Required Skills

3-5 years of email marketing experience, preferably within agency or e-commerce environments.
Strong copywriting skills with the ability to craft persuasive and engaging email content.
Proficient in basic email design principles and tools like BeeFree or Canva.
Excellent client management, communication, and project coordination skills.
Basic understanding of HTML/CSS relevant to email templates and ability to collaborate with developers.
Proven track record in upselling and cross-selling within email marketing campaigns.
Experience mentoring junior team members and leading by example.
Comfortable working with project management and collaboration platforms (ClickUp, Slack, Miro).

Success Metrics

Deliver high-quality, timely email campaigns with minimal errors across multiple clients.
Maintain high client satisfaction and retention through effective communication and results delivery.
Demonstrate measurable revenue growth via upselling and cross-selling efforts.
Effectively mentor junior team members, evidenced by their growth and improved performance.
Use campaign data to optimize performance and provide actionable insights regularly.
Foster strong collaboration with internal teams and clients, ensuring seamless workflows and stakeholder alignment.

Why Join Optimite?

Remote Flexibility: Work from anywhere in the world.
Competitive Compensation & Benefits: Market-aligned salary, paid time off, leave encashment, and rewards.
Growth Opportunities: Access to ongoing learning and career advancement.
Purposeful Impact: Play a key role in scaling the world’s fastest-growing e-commerce brands.
Inclusive Culture: Thrive in a diverse, supportive, and innovative environment.

Hiring Process

Screening Call – Discuss your background and design experience.
Design Assignment – Create a responsive email template aligned with our brand.
Case Study Presentation – Share your design process and problem-solving approach.
Culture & Collaboration Interview – Assess alignment with Optimite’s values and teamwork style.
Offer & Negotiation – Finalize salary, benefits, and remote work setup.

How To Apply

Please submit your resume through applying on the website.

Optimite is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.