We’re looking for a Lifecycle Marketing Manager with deep ecommerce and retention marketing experience, someone who understands the D2C customer journey end-to-end and can drive measurable growth through email and SMS strategies.

You’ll own lifecycle strategy and execution across multiple ecommerce brands developing campaigns, flows, and retention programs that boost repeat purchases, engagement, and customer lifetime value.

This role requires a mix of strategy, execution, and analytics translating brand goals into actionable lifecycle plans while ensuring seamless delivery with creative and client teams.

Key Responsibilities

Campaign & Flow Execution (35%)
Build, schedule, and deploy email and SMS campaigns and automated flows inside Klaviyo or similar ESPs.
Maintain strong deliverability and error-free execution across all accounts.
Follow standardized naming conventions, tagging, and audience segmentation best practices.
Conduct test sends, fix rendering issues, and ensure accurate UTM parameters before every launch.
Collaborate with designers and copywriters to ensure creative and copy align with campaign objectives.
Retention & Lifecycle Strategy (35%)
Develop retention and reactivation strategies — including welcome, win-back, post-purchase, and loyalty flows.
Identify lifecycle touchpoints and recommend segmentation and personalization strategies to maximize engagement and revenue.
Partner with brand and creative teams to design data-backed customer journeys for repeat purchases.
Strategize and implement SMS, loyalty, referral, and subscription programs to deepen customer relationships.
Reporting & Optimization (30%)
Track and report campaign and flow performance — open rates, CTR, CVR, revenue, deliverability, and retention KPIs.
Identify patterns, test hypotheses (A/B testing), and continuously optimize messaging, design, and frequency.
Share actionable insights and data-backed recommendations with brand strategists and client success teams.
Maintain clean, well-structured flows and high data integrity across all client accounts.

What Success Looks Like

100% campaigns and flows built, QA-checked, and delivered on or before deadlines.
Consistent month-over-month improvement in campaign and retention KPIs.
Clean, error-free data and seamless collaboration across teams.
Increased customer lifetime value and retention rate across managed brands.

Requirements

3–5 years of experience in ecommerce lifecycle or retention marketing (email + SMS).
Hands-on experience with Klaviyo (required); experience with HubSpot, Braze, Iterable, or ActiveCampaign is a plus.
Strong understanding of D2C customer lifecycle, segmentation, and personalization.
Proven ability to manage multiple ecommerce brands simultaneously.
Excellent attention to detail with strong ownership mindset.
Analytical skills to interpret campaign performance and make data-driven decisions.
Strong communication and project management skills for cross-functional coordination.

Nice to Have