Email Marketing Specialist (Klaviyo)

About Optimite

Optimite powers the email marketing of the top 1% of Shopify brands, accelerating growth with high-impact, data-driven campaigns. In the past five years, we’ve partnered with over 2,000 e-commerce businesses worldwide to boost engagement, conversions, and revenue—using AI-driven workflows and smart automation to make every send sharper and more effective.

Our Story

Founded on Fiverr by brothers Nishant and Sushant Yadav, Optimite began with a simple goal: help online stores connect better with their customers. Their passion for technology and results-focused email marketing fueled rapid growth. Today, Optimite partners with 2,000+ brands and is on a mission to become the world’s #1 email marketing agency.

The Role in a Nutshell

You’ll own retention for our Shopify clients—planning, executing, and optimizing email campaigns and flows that drive engagement, conversions, and revenue. You’ll serve as the main client contact, guide a small execution team, and mentor junior teammates, all while keeping workflows seamless and performance top-of-mind.

What You’ll Do

• Own Email Campaigns & Flows
• Plan, brief, and schedule weekly campaigns for 7–15 DTC brands
• Identify lifecycle gaps and build or optimize Klaviyo flows
• Craft clear design, copy, and development briefs
• Set up A/B tests and segments to boost conversions
• QA every send across devices and client objectives
• Lead Client Relationships
• Act as primary contact for your accounts
• Deliver weekly performance reports and insights
• Translate client asks into sharp, executable plans
• Keep clients informed, confident, and aligned
• Guide the Execution Team
• Coordinate 2–3 designers, 1 developer, and a copywriter
• Manage tasks in ClickUp and unblock the team daily
• Mentor the Junior Campaign Manager (3–5 clients)
• Ensure each campaign follows QA, naming, and tagging standards
• Drive Performance & Best Practices
• Track open rates, CTR, and revenue per send
• Propose and run experiments based on data insights
• Flag underperformers and iterate quickly
• Document winning tactics and systemize them

What You Must Have

• 3+ years managing email marketing in Klaviyo
• Experience running 6+ client accounts simultaneously (agency or freelance)
• Deep understanding of DTC lifecycle marketing and retention loops
• Proficiency with ClickUp, Notion, and Slack
• Proven track record mentoring juniors and delivering under deadlines

Good to Have

• Experience integrating Klaviyo with Shopify Flow, SMS, or loyalty platforms
• Familiarity with advanced segmentation, dynamic content, and AI-driven personalization
• Exposure to Figma for design feedback and ClickUp/Notion for workflow automation
• Prior success scaling email programs in fast-growth ecommerce or subscription businesses

What You’ll Get & Culture Fit

• Lead client retention and campaign performance for top Shopify brands
• A seat at the table as we build one of the world’s most scalable email-ops teams
• Clear path to Pod Lead or Head of Email roles
• Fully remote setup—choose where and how you work best
• Generous paid time off plus leave encashment to reward your hard work
• Regular bonuses and shout-outs to celebrate your impact
• A collaborative, experiment-first environment where innovation thrives
• Stipends for courses, conferences, and tools to fuel your professional growth

Interview Process

• Round 1 – HR Screening: Quick call about your email marketing and client-management background
• Round 2 – Hiring Manager + HR: Case study challenge and strategy presentation to demonstrate your growth and upsell skills
• Round 3 – Founders: Culture-fit discussion, vision alignment, and role expectations
• Round 4 – Offer Discussion: Finalize compensation, benefits, and remote-work details