Ecosystem Marketing Manager, Apps

The Optimism Foundation is seeking an Ecosystem Marketing Manager, Apps who lives and breathes DeFi to spearhead co-marketing initiatives across the Superchain ecosystem. This role is focused on applications, with an initial emphasis on DeFi, payments, and other TradFi use cases. Over time, the scope will expand to include a broader range of app categories. It's perfect for someone who gets excited about yield strategies, understands liquidity dynamics, and can translate complex DeFi concepts into clear, compelling narratives tailored to both degen and institutional audiences.

The Ecosystem Marketing Manager, Apps should be able to paint a vivid picture of the opportunity, making the benefits of the Superchain and why finance on it is 10x immediately clear. You'll drive adoption of Superchain applications by working closely with app developers and chain operators, creating strategies that showcase how Optimism is the premier destination for DeFi innovation.

Reporting to the Head of Marketing, you'll own multimedia content creation and growth initiatives that connect developers and end-users with the groundbreaking DeFi opportunities uniquely possible on the Superchain. If you're passionate about pushing DeFi forward and believe in Optimism's vision of scaling Ethereum for the next billion users, this role offers the chance to make a significant impact on the future of decentralized finance.

What are the role responsibilities?

• Own co-marketing initiatives with app developers and chain operators in the Superchain ecosystem, while advising top app teams on how to make marketing work for them — a key area where several teams need support.
• Execute growth strategies to increase the adoption of Superchain applications
• Develop marketing strategies that effectively target both institutional businesses (e.g., Revolut, Fidelity, BlackRock) and DeFi-native audiences.
• Create and manage multimedia content — including repurposing existing livestreams, podcasts, and walkthroughs into short-form, evergreen assets. We have a backlog of content we’ve barely touched, and we’ve been bad at reusing what we already have.
• Drive end-user adoption across Superchain apps, acting as a counterpart to teams focused on OP Stack chains and developer funnels
• Develop and implement strategies to reach developers and users through appropriate channels (email, Discord, TikTok, Telegram, YouTube, in-product education)
• Build growth muscle across the Superchain ecosystem by implementing measurable marketing campaigns
• Collaborate with partners to align on messaging and maximize impact
• Track and report on key performance metrics related to user adoption and engagement

What skills do you bring?

• 6+ years of experience in marketing, with a focus on growth or ecosystem marketing
• Experience in crypto, blockchain, or Web3 industry preferred
• Strong understanding of DeFi, L2 scaling solutions, and the Ethereum ecosystem
• Excellent project management skills and ability to coordinate multiple stakeholders
• Experience with multimedia content creation and distribution strategies
• Strong analytical skills with the ability to measure and optimize marketing campaigns
• Excellent written and verbal communication skills
• Experience working with developers and technical audiences

Add'l Nice To Have Experience

• Experience with video editing or managing multimedia content creation
• Knowledge of the Optimism ecosystem and Superchain architecture
• Prior experience in developer marketing or developer relations
• Experience with community building in crypto/Web3

What You'll Like About Us

• We take care of our employees with competitive compensation and benefits. Learn more about our benefits, culture, and recruiting process here.
• We take pride in the accomplishments of our teammates and support each other in doing the best work of our careers.
• Our team is a diverse group of people from varied backgrounds. We cherish our eclecticism and consider it a great strength.
• We’re fully remote, deeply engaged, highly skilled, and like to have fun.
• We think long-term. Our founders have been scaling Ethereum since 2015.