Partner Marketing Manager

Location: Remote

Type: Full-Time

Reports to: Head of Growth

About OptiMantra

OptiMantra is a growing practice management platform that helps integrative and wellness practitioners manage their businesses in a comprehensive, easy-to-use, online system. It caters to the unique needs of different modalities, including urgent and primary care, naturopathic medicine, acupuncture, traditional Chinese medicine (TCM), chiropractic, massage therapy, nutrition and diet, nurse practitioners, mental health, and more.

Within the system, these practices can coordinate their workflows in one place—from online appointment scheduling and calendar management to sending patient intake forms and charting, to taking payment, managing insurance, and tracking inventory. The OptiMantra team is committed to being the most complete, reliable, intuitive, and innovative practice management and EMR/EHR software that enables practitioners to easily manage their businesses, treat their patients, and grow their impact. Together, we can make the world healthier.

About the Role

OptiMantra is seeking a proactive and relationship-driven Partner Marketing Manager to expand and deepen our presence across the wellness, integrative, and health tech ecosystems. In this role, you'll be responsible for managing and nurturing existing partnerships, developing co-marketing initiatives, and identifying new partner and association opportunities to drive awareness, growth, and qualified referrals. This is an exciting opportunity to shape OptiMantra’s partner strategy from the ground up.

Key Responsibilities

Partnership Management & Growth

• Nurture and grow relationships with existing partners, associations, and referral sources
• Identify and pursue new strategic partnerships and industry association opportunities
• Manage day-to-day communication with partners to ensure alignment and engagement
• Track and report on referral performance and ROI

Content & Campaign Execution

• Develop co-branded marketing materials including emails, one-pagers, decks, and social graphics
• Create and manage content calendars for partner campaigns and outreach
• Collaborate with partners on webinars, newsletter features, conference sponsorships, and more
• Coordinate lead capture and follow-up efforts with internal teams

Reporting & Optimization

• Monitor KPIs such as referrals, conversion rates, campaign performance, and partner engagement
• Maintain accurate records of partner activity and outcomes
• Work with the growth team to manage and report on partner marketing budget

Qualifications

• 3–5 years of experience in partner marketing, channel marketing, or a related role
• Excellent relationship-building and communication skills
• Strong project management experience and attention to detail
• Experience creating marketing collateral and coordinating co-marketing initiatives
• Proficiency in tools like Google Workspace, Canva, FreshSales (or similar CRM/marketing platforms)
• Ability to analyze performance data and make strategic recommendations

Nice to Have

• Experience working in healthcare, wellness, or SaaS
• Familiarity with EMR/EHR systems or digital practice management tools
• Event planning or sponsorship coordination experience
• Experience managing budgets and reporting ROI on partnership initiatives

What’s In It For You

• Market compensation based on experience, with bonus potential tied to performance
• The chance to work in a fast-growing company within the health and wellness technology space
• Opportunities to develop expertise in healthcare technology and digital marketing strategy
• A supportive, collaborative, and fully remote work environment

Pay: $65,000 – $80,000 per year, depending on experience

Benefits:

• 401(k)
• Health insurance
• Dental insurance
• Vision insurance

Ready to apply? Submit your resume and a short note about your experience with partnerships or co-marketing. We’re excited to hear from you!