Graphic Designer

About OptimaEd:

At OptimaEd, we believe education should be more than a process—it should be a journey of discovery, empowerment, and possibility. That’s why we’re transforming the way the world learns by harnessing the power of immersive technology.

Imagine a world where every student, no matter their background, has access to dynamic immersive coursework, awe-inspiring virtual field trips, and a rich VR content library that makes learning come alive. At OptimaEd, we’re making that vision a reality.

We combine the timeless brilliance of a classical liberal arts and sciences education with groundbreaking technology to create experiences that don’t just teach—they ignite. Whether it’s exploring ancient civilizations, stepping into the heart of a science experiment, or discovering a passion for entrepreneurship, we empower learners to dream bigger and reach higher.

This isn’t just about education—it’s about expanding minds, opening doors, and making the extraordinary accessible to every family, everywhere. Together, we’re reimagining what’s possible, because when we innovate, we inspire.

At OptimaEd, we’re not just preparing students for the future. We’re creating a future worth preparing for. Let’s build it together.

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Position Overview**

We’re seeking a creative and technically skilled Graphic Designer / Front-End Developer to join our marketing team. This hybrid role will split time between designing high-impact digital assets and implementing front-end web solutions in WordPress that align with our brand and campaign goals. You’ll work closely with our marketing, product, and sales teams to bring the Optima vision to life across web, email, social, and advertising platforms.

Key Responsibilities

Graphic Design

• Design compelling digital assets including ads, emails, landing pages, social media graphics, and infographics
• Create and maintain brand-consistent visual content for campaigns and ongoing marketing needs
• Collaborate on visual storytelling and brand expression across B2C and B2B channels

Front-End Development (WordPress)

• Build and update responsive landing pages and micro-sites using WordPress (Elementor, Avada and Divi by Elegant Themes visual builders)
• Optimize WordPress pages for speed, usability, and conversion performance
• Assist in maintaining and improving the UX/UI of our existing WordPress-based web properties

Qualifications

• 3+ years of experience in a combined graphic design and front-end web development role
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and Figma
• Basic understanding of HTML and CSS (JavaScript is a plus)
• Experience with responsive design and mobile-first web practices
• Familiarity with HubSpot, Google Analytics, and SEO best practices
• Detail-oriented with excellent project management skills

Nice to Have

• Experience in EdTech, startups, or mission-driven brands
• Video editing or motion graphics skills (Adobe Premiere, After Effects)
• Familiarity with analytics tools like Hotjar or Google Tag Manager

What We Offer

• A fast-paced, fully remote team culture
• Competitive compensation and benefits
• Opportunity to make a meaningful impact on the future of education
• Creative freedom and collaboration within a mission-driven organization

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The organization is an equal opportunity employer. The organization is committed to providing equal opportunity for all individuals in all areas of recruitment, selection, placement, training, assignment, transfer, compensation, benefits, discipline, retention, and promotion. The board commits itself to the policy that there shall be no unlawful discrimination against any person because of race, color, religion, age, sex, national origin or disability. All decisions with regard to employment shall be in compliance with applicable state and federal laws.