Marketing Manager

Optigo Networks is shaping the future of the commercial smart buildings industry by helping building owners and their service providers reduce the cost and complexity of deploying and managing operational technology (OT) networks.

Our products include Optigo Visual Networks, a SaaS solution for troubleshooting and monitoring BACnet-based OT networks, and Optigo Connect, a network hardware and software platform for connecting and managing those networks. Our valued customers include the world’s largest multinational service providers, Fortune 500 companies, and educational institutions.

The Role: We seek a full-time Marketing Manager to join our talented team. Under the supervision of our Chief Growth Officer, the selected candidate will be responsible for creation and execution of an integrated marketing strategy that will drive awareness and purchase intent of Optigo Networks’ flagship SaaS product, Optigo Visual Networks (OptigoVN), among our target audiences.

Key Duties and Responsibilities:

• Development of Integrated Marketing Strategy: In conjunction with the Chief Growth Officer, develop and oversee a cohesive marketing strategy that leverages product marketing, content, and digital channels to drive brand awareness, customer engagement, and marketing qualified leads (MQL). Key areas of focus include:

• Product Positioning & Messaging: Lead the creation of compelling product messaging that resonates with various target audiences. Ensure consistent positioning across marketing materials, sales collateral, and digital channels to communicate Optigo Networks’ value proposition effectively.

• Sales Support & Collaboration: Provide the sales team with resources required to drive marketing qualified leads into the top of the funnel. This includes conference sponsorships and association partnerships that drive both brand awareness and marketing qualified leads. Develop comprehensive sales enablement assets, including product collateral, and presentations, ensuring alignment on value messaging.

• Campaign Management & Optimization: Oversee the development and execution of multi-channel campaigns that integrate brand messaging with product initiatives. Continuously monitor and refine campaign strategies to maximize engagement and conversions, leveraging analytics to optimize performance.

• Data-Driven Decision Making: Track and analyze key marketing metrics, including customer acquisition costs, engagement rates, and conversion ratios. Use these insights to inform strategies, improve campaign effectiveness, and enhance ROI.

Requirements:

• 3-5+ years in Marketing Roles: Experience in marketing, with a focus on B2B SaaS. Proven success in product marketing and integrated campaign execution.
• Strategic & Analytical Thinking: Demonstrated ability to develop strategic marketing plans informed by data insights, market trends, and customer behavior.
• Experience with channel marketing, and channel enablement.
• Exceptional Communication & Collaboration Skills: Strong ability to lead cross-functional teams, align stakeholders on key initiatives, and present complex ideas to varied audiences.
• Creative Vision & Results Orientation: Ability to think creatively to solve challenges while focusing on measurable outcomes and brand impact.
• Experience with website management using Wordpress or other CMS

Additional Desired Skills:

• Understanding of the BACnet protocol and/or other operational technology networking protocols such as Modbus, LON, etc.
• Knowledge of and strong networking relationships with key stakeholders in the industry such as building owners, systems integrators, and facility managers.
• Experience working with CRM software (HubSpot or similar).
• Experience with social selling and using sales tools (LinkedIn Sales Navigator, ZoomInfo, Apollo).

Compensation: 80k-10k Base Salary + stock options

Benefits: Optigo Networks provides a competitive compensation package that includes health and dental benefits, educational opportunities, and the ability to work with the latest technologies in a fun, agile, startup work environment.