Digital Marketing Manager

Job Category: Marketing | JR-22434

Job Location: Work from Home

Why will you love working with this Client?

Work with a highly professional, US-based team and be the Digital Marketing Manager we are looking for! This business has a growing team here in the Philippines with a great culture!

Location / Shift Work From Home, US Shift About The Role The Digital Marketing Manager is responsible for the strategic development, management, and execution of all digital marketing, social media, website management, and brand-building initiatives across all associated house brands. The role will ensure a consistent and professional digital presence across all online channels while supporting business growth, brand awareness, customer engagement, recruitment efforts, trade marketing activities, and product launches. This individual will act as the guardian of the company's digital identity, ensuring that what customers experience online accurately reflects the strength, professionalism, and market presence demonstrated in stores and throughout the trade. Key Responsibilities 1. Group Brand Management

• Develop and maintain a unified brand strategy across Barbados and Jamaica.

• Ensure consistency in:

• Logos

• Brand colours

• Messaging

• Visual identity

• Product positioning

• Promotional campaigns

• Create and maintain Group Brand Standards Guidelines.

• Support the launch and development of new house brands.

2. Social Media Management Manage and grow all social media platforms, including but not limited to: Corporate Pages

• GDI Barbados
• GDI Jamaica
• LinkedIn pages
• Future regional entities

House Brand Pages

• Angel Cloud
• Klean-Az
• Any future private-label brands
• Supplier-supported brand pages where applicable

Responsibilities Include:

• Content calendar creation
• Graphic design coordination
• Photography coordination
• Videography coordination
• Reels creation
• Story management
• Community management
• Influencer collaborations
• Paid advertising
• Campaign reporting

Content Targets

• Minimum monthly content schedule per page
• Product education content
• Promotions
• Customer testimonials
• Team culture content
• Recruitment content
• Trade visits
• Warehouse operations
• Community initiatives
• Supplier highlights
• Product launches

3. Digital Advertising & Lead Generation Develop and manage:

• Facebook Ads
• Instagram Ads
• LinkedIn Campaigns
• Google Ads
• YouTube Advertising
• Email Marketing Campaigns

Responsibilities Include:

• Campaign planning
• Budget management
• Audience targeting
• A/B testing
• Conversion tracking
• Lead generation
• Return on advertising spend (ROAS) reporting

4. Website Management & Development Ovesee Responsibilities include:

• Website content updates
• Product catalogue updates
• Brand pages
• News articles
• SEO optimization
• User experience improvements
• Mobile optimization
• Landing page creation
• Website analytics
• Lead capture systems
• Contact form optimization

Coordinate with external developers where necessary. 5. Content Production Plan and coordinate:

• Professional photography
• Product photography
• Lifestyle photography
• Video shoots
• Testimonial videos
• Staff features
• Product demonstrations
• Supplier visits
• Trade events
• Corporate events

Maintain a digital asset library for all territories. 6. Trade Marketing Support Work alongside:

• Sales Teams
• Merchandising Teams
• Area Managers
• Brand Managers
• Suppliers

To Create:

• In-store promotional campaigns
• Retail displays
• POS materials
• Product launch campaigns
• Customer competitions
• Retail activation programs

Ensure digital campaigns support in-store execution. 7. Employer Branding & Recruitment Marketing Support HR through:

• Recruitment campaigns
• Employee spotlight features
• Team culture content
• Career page management
• Staff recognition programs
• Training highlights
• Community involvement campaigns

Position both companies as employers of choice. 8. Email Marketing & CRM Development Manage:

• Customer newsletters
• Promotional campaigns
• Supplier updates
• New product announcements
• Customer retention campaigns

Maintain and grow customer marketing databases. 9. Analytics & Reporting Produce monthly reports covering:

• Follower growth
• Reach
• Engagement
• Website traffic
• Ad performance
• Lead generation
• Campaign ROI
• Brand performance

Present findings and recommendations to senior management. 10. Strategic Brand Development Lead long-term initiatives including:

• House brand development
• Brand architecture
• Market research
• Consumer insights
• Competitor monitoring
• Digital innovation
• AI marketing tools
• E-commerce opportunities
• Online customer experience improvements

Key Performance Indicators (KPIs) Digital Growth

• 15-25% annual social media growth
• Website traffic growth
• Email database growth

Engagement

• Engagement rate targets achieved
• Community response times maintained

Content Delivery

• Monthly content schedule completed
• Campaign deadlines achieved

Brand Development

• Successful launch of new brands
• Consistent brand standards maintained

Commercial Impact

• Leads generated
• Promotion participation
• Sales campaign support
• Marketing ROI achieved

Required Qualifications Education Bachelor's Degree in:

• Marketing
• Digital Marketing
• Communications
• Public Relations
• Business Administration
• Graphic Design

Experience Minimum 5 years' experience in:

• Digital Marketing
• Social Media Management
• Brand Management
• Website Management
• FMCG Marketing (preferred)

Technical Skills Proficiency in:

• Meta Business Suite
• Facebook Ads Manager
• Google Analytics
• Google Ads
• Canva Pro
• Adobe Creative Suite
• WordPress
• Odoo Website Module
• Mailchimp
• HubSpot
• SEO tools
• Video editing software
• Photography direction

Experience with AI content creation tools is highly desirable. Personal Competencies

• Highly creative
• Excellent communicator
• Strong project management skills
• Detail oriented
• Commercially minded
• Data driven
• Self-motivated
• Organized
• Strong copywriting skills
• Ability to manage multiple brands simultaneously

Future Scope of the Role This position is intended to evolve into a Group Head of Marketing & Brand Development role responsible for:

• Future Caribbean markets
• Private label brand portfolio
• E-commerce initiatives
• Regional marketing strategy

Why join optiBPO? optiBPO is an exciting workplace where you will be surrounded by smart, talented professionals. They support clients across Australia, New Zealand, the US, Canada, and Europe. Moreover, this is an excellent opportunity for anyone interested in the Digital Marketing Manager role in an international environment.

Perks & Benefits

• In-house medical team and HMO coverage.
• A healthy workplace promotes collaboration and creativity.
• Clear growth strategies and learning opportunities to advance your career.

Enjoy great perks and benefits, such as an in-house medical team and HMO coverage. We maintain a healthy workplace that promotes collaboration, creativity, and teamwork. In addition, we need to help you advance your career by elevating growth strategies. You will also have learning opportunities throughout your career journey with us. If you are passionate about contributing to a dynamic team, the Digital Marketing Manager role at optiBPO offers great career prospects. More Jobs Available