Data and Technical Marketing Specialist

Job Category: Marketing

Job Location: Remote

Be part of a growing Australian team and work as a Data and Technical Marketing Specialist for an amazing company. Apply now and enjoy great benefits and perks!

Why you will love working with this Client?

This client is a reliable independent energy partner for many customers across Australia. The organization is passionate about developing and delivering innovative solutions to the energy challenges of our time. This is an exciting opportunity to join a dynamic and leading organisation.

Location / Shift

Remote, Morning Shift

_NOTE: You must be willing to work in the office in the above office location to apply for this position

_Job Description

As a Data and Technical Marketing Specialist, you are required to perform your duties in accordance with our Code of Conduct, various policies, procedures, and this job description which may change from time to time in consultation with you.

Core Responsibilities

• Content Creation and Strategy

• – HubSpot Management

• – Design and maintain HubSpot dashboards, email campaigns, templates, collateral, and social post scheduling.

• Digital Advertising

• – Manage Google Adwords campaigns and budgets to maximise ROI.

• Social Media Management

• – Oversee and maintain company profiles on LinkedIn, Instagram, and Facebook, including content planning and scheduling.

• Website Management

• – Create and manage WordPress campaign landing pages and ensure seamless integrations with other platforms.

• SEO and SEM

• – Utilise SEMRush to manage the keyword library and conduct analysis to improve search rankings.

• Campaign Analytics

• – Monitor and report on campaign performance metrics, identifying opportunities for optimisation and growth.

Duties

• Design and manage HubSpot assets, including dashboards, email templates, and marketing collateral.

• Plan and execute paid search campaigns on Google Adwords, ensuring budget efficiency and effectiveness.

• Integrate Google Analytics across different platforms (WordPress, HubSpot)

• Coordinate social media strategies, maintaining a consistent posting schedule across platforms.

• Develop and manage WordPress landing pages, ensuring alignment with campaign objectives and integrations.

• Conduct keyword research and analysis using SEMRush to enhance SEO efforts.

• Track, analyse, and report on campaign performance metrics, implementing data-driven improvements.

• Collaborate with internal teams to align technical marketing activities with overarching marketing and sales goals.

Qualifications

• Advanced proficiency in HubSpot, Google Adwords, Google Analytics, SEMRush, and WordPress.

• Strong understanding of SEO, SEM, and digital advertising best practices.

• Analytical mindset with experience in tracking and reporting campaign performance.

• Excellent organisational skills to manage multiple platforms and projects.

• Technical proficiency in managing marketing tools and integrations.

• Proficiency in HubSpot, Google Analytics, Google AdWords, SEMRush, and WordPress.

• Relevant certifications in any of these platforms are highly desirable.

• 3+ years in a technical marketing or similar role, with a strong focus on HubSpot, digital advertising, and SEO.

Why join optiBPO?

optiBPO is an exciting workplace where you will be surrounded by smart, talented, and motivated professionals that supports clients across Australia, New Zealand, United States, Canada, United Kingdom, and Europe. optiBPO helps clients in planning, building, and managing dedicated offshoring teams in the Philippines.

Enjoy great perks and benefits such as in-house medical team and HMO coverage. We maintain a healthy workplace that promotes collaboration, creativity, and teamwork. It is important for us to help you advance your career by elevating growth strategies and learning opportunities throughout your career journey with us.