Content Marketing Strategist

Opentext - The Information Company

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

AI-First. Future-Driven. Human-Centered.

At OpenText, AI is at the heart of everything we do—powering innovation, transforming work, and empowering digital knowledge workers. We're hiring talent that AI can't replace to help us shape the future of information management. Join us.

Your Impact

As part of the Product Marketing organization, you’ll join a global team of thinkers, builders, and storytellers driving a modern content ecosystem for the Analytics and Legal Tech business units. You’ll harness AI-powered tools to analyze performance, identify emerging audience needs, and personalize messaging at scale.

You’ll collaborate with cross-functional partners (from Brand to Demand) to continuously evolve how we plan, create, and optimize content. Whether through immersive videos, data-driven narratives, or interactive digital experiences, you’ll transform insights into stories that connect and convert.

What The Role Offers

• Architect a content strategy powered by AI insights—connecting every asset to measurable buyer and customer outcomes.
• Experiment with AI-assisted ideation, editing, and tagging to accelerate production and unlock new creative possibilities.
• Partner with Brand, Digital, and Creative teams to build next-generation content experiences across channels.
• Leverage analytics and AI-driven optimization tools to measure engagement and continuously refine performance.
• Collaborate with leadership to define thought leadership that sets OpenText apart in the conversation around digital trust and intelligence.
• Create frameworks, enablement guides, and storytelling templates that empower teams to build better content, faster.
• Champion customer-first messaging grounded in data, empathy, and experimentation.

What You Need To Succeed

• 6+ years leading content programs in technology, software, or media.
• Proven ability to use AI and analytics to uncover insights, streamline workflows, and drive better creative outcomes.
• Outstanding writing, editing, and storytelling skills.
• Deep understanding of buyer journeys and persona-based messaging.
• Experience collaborating cross-functionally and influencing stakeholders at all levels.
• Familiarity with SEO, digital performance analytics, and content lifecycle management.
• A portfolio showcasing your range, from strategic frameworks to creative execution.

Nice-to-Haves

• Experience creating content for AI, Analytics, or Legal audiences.
• Hands-on familiarity with generative AI or content intelligence platforms.
• Background working with agencies, freelancers, or creative partners in complex organizations.

One Last Thing

OpenText is an AI-driven information management leader, trusted by the world’s most innovative brands. Here, you’ll collaborate with curious, creative minds who believe that technology amplifies human potential — not replaces it.

Join us to build the next generation of intelligent storytelling — where data informs creativity, AI accelerates impact, and your work helps shape the future of digital trust.

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at hr@opentext.com. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.