Web Marketing Manager

About OpenSesame

OpenSesame's mission is to help develop the world's most productive and admired workforces. We do this by delivering a comprehensive catalog of elearning courses from the world's top publishers. We add value to customers through their entire learning journey.

While it appears to most people that we just sell training courses (over 20,000 of them), what we really offer is the opportunity for companies to upgrade the skills of each of their employees.

We are at a pivotal time in our growth as we diversify the ways we drive revenue. We've expanded our product offering dramatically, and have a growing network of partners that is developing into a vibrant channel. Our customer base has high satisfaction ratings and there is room to grow our retention even more.

Job Description

The Web Marketing Manager is responsible for every aspect of the OpenSesame website. It's the "front door" to the business and needs to represent our brand promise as well as give visitors a seamless experience. We know buyers stay anonymous for at least ⅔ of the way through their journey before identifying themselves; OpenSesame's website is the primary way they interact with us.

This position requires a combination of technical skills, marketing acumen, and stellar project management. This role will be tasked with leading the implementation of best practices across our customer-facing web properties. This role will require deep functional knowledge in front-end development, UX, and SEO to craft an encompassing site strategy and serve as our team's in-house expert for all things web marketing. The ideal candidate will be able to synthesize these disciplines into a vision for how we develop our site and leverage it to meet marketing and sales goals.

Technical Skills

• Manage opensesame.com WordPress code framework and site content to improve user experience and engagement metrics.
• Required knowledge of CSS, HTML, PHP, Javascript, SCSS, NPM, Gutenberg and Git.
• Generating consistent performance reports that demonstrate progress towards specific goals and the results of testing/optimization.
• Must have experience with Google Analytics and Google Tag Manager through GA4 and be able to lead the implementation, management, and customization of these platforms.
• Robust experience in optimizing websites, design elements, and pages to adhere to Google core web vitals and accessibility compliance standards.

Marketing Accumen

• Understand the buyer journey and best practices for engaging visitors
• Ensure that OpenSesame can be found – otherwise known as search engine optimization (SEO). This role will be the overall leader in ensuring our content ranks highly and is relevant
• Able to research, create, and maintain an SEO strategy featuring keyword research, folder structure, crawlability, and backlink analysis
• Familiarity with MarTech operations and role a website plays in the sales funnel, including conversion point optimization, SalesForce integration, and data capture
• Act as a cross-functional partner and SME to stakeholder teams across the organization such as marketing, sales, customer success, and product

Project Management

• Overseeing day-to-day enhancements, optimizations and measurements that improve user experience and conversion rates
• Plan and execute A/B testing on the website to identify efficiencies and opportunities in how we engage our users and maximize conversions
• Utilize web analytics tools to collect user data for analysis while providing strategic insights and recommendations based on those findings
• Support marketing operations and other teams as needed through the creation of landing pages, original design elements, and navigation
• Determine a regular reporting structure for web performance metrics and manage their ongoing collection and delivery

Performance Based Objectives

You will step into an active environment with projects both in-flight and awaiting your leadership and expertise. Over the first 30-60-90 days you will be expected to deliver on key objectives related to your functional area and the organization's priority initiatives.

• In your first 30 days, you will complete OpenSesame marketing onboarding, learn how OpenSesame goes to market, and understand the OpenSesame product. You will familiarize yourself with the current state of OpenSesame web properties and become the primary point of contact for their management and active projects. During this time you will be expected to develop a top-level understanding of the state of our website and SEO.
• In your first 60 days you will have developed a business plan with top-level initiatives for our site strategy in 2024. You will take a lead role in the redesign of our current website, integrating our site into our lead generation ops, and partner with creative services to redefine our site content and resources. You will develop a formal strategy for the process of bringing our web properties into alignment with best practices.
• Within your first 90 days, you will begin implementing SEO best practices, developing net new assets on the site, and facilitating the migration and optimization of existing collateral. You will be tasked with creating and documenting a long-term strategy for traffic growth with a through line to broader marketing campaigns and objectives. You will also be training internally to become OpenSesame Qualified.

Location: This position can be based anywhere in the US. We operate as a remote-first company, and invest in all-company meetings several times a year.

Performance Driven: We're looking for self-starters with a track record of delivering excellent results, but we're highly selective about who we hire. We don't focus on typical job requirements, instead, we're interested in specific examples from your past experiences. All positions can be based anywhere in the US, and require up to 15 days of travel per year, with senior management and leadership teams requiring up to 35 days.

Compensation: The pay range for this position is generally between $130,000 - $150,000 per year and depends on experience. At OpenSesame, we offer a comprehensive benefits package to employees upon hire, including professional development, ISOs, health insurance, 401(k) matching, and paid time off. We carefully consider a wide range of compensation factors, relying on market data to determine compensation and consider your specific job family, background, skills, and experience. We prioritize pay transparency, fairness, and equity to create a positive and inclusive work environment, regularly reviewing our compensation practices to align with our values and goals.

Equal Employment Opportunity: OpenSesame is an Equal Employment Opportunity and Affirmative Action employer that values and welcomes diversity. We do not discriminate on the basis of various legally protected characteristics, including criminal history, and strive to provide reasonable accommodations to qualified individuals with disabilities. We prioritize safety and security and may use your information accordingly, and you can contact us for assistance or accommodations during the job application process. For more information on our Diversity, Equity, and Inclusion initiatives, click here.

Pay Transparency: At OpenSesame, we prioritize pay transparency, fairness, and equity to create a positive and inclusive work environment, regularly reviewing our compensation practices to align with our values and goals. We provide competitive and fair compensation to our employees based on their skills, experience, and performance.

CPRA (California Candidates): When you submit your application, OpenSesame may collect and use your personal information in accordance with our privacy policy and the CPRA. This may include personal details and employment history, and will only be used for employment-related purposes. We may share this information with third-party service providers, but we will not sell it to third parties. If you have any questions or concerns, please contact us, and for more information on your rights under the CPRA, refer to our privacy policy or the California Attorney General's website.