Growth Marketing Specialist (ABM & Demand Generation)

Location: [Remote]

Employment Type: Full-time

Reports To: Head of Marketing

About OpenLearning

We’re an AI-powered LMS company enabling educators, institutions, and organisations to deliver impactful and scalable learning experiences. Our mission is to make education more accessible, intelligent, and engaging. Join us in shaping the future of online learning.

Role Overview

We're seeking a strategic and hands-on Growth Marketing Specialist to lead both Account-Based Marketing (ABM)and Demand Generation initiatives. This role will be key in generating quality leads while also driving engagement and conversion within high-priority accounts. You’ll work cross-functionally with Sales, Product, and Customer Success teams to develop full-funnel marketing strategies that deliver results.

Key Responsibilities

• Design and execute integrated marketing campaigns to generate and nurture leads at scale
• Identify and manage a portfolio of strategic accounts for ABM efforts in collaboration with Sales
• Develop targeted, personalised content and outreach across email, paid ads, social, and webinars
• Build automated workflows and lead nurture sequences via marketing automation tools (e.g. HubSpot)
• Optimise the lead funnel and track MQLs, pipeline velocity, and campaign ROI
• Create audience segmentation strategies to personalise messaging and improve engagement
• Monitor and analyse performance across both demand gen and ABM programs, reporting on key KPIs
• Stay on top of edtech trends, buyer personas, and competitor activity

Requirements

• 3+ years of B2B marketing experience, including experience in both demand generation and ABM
• Strong grasp of lead funnel metrics, marketing attribution, and pipeline management
• Proficient in CRM and marketing automation platforms (HubSpot, Salesforce, etc.)
• Data-driven mindset with the ability to balance creativity and analytics
• Experience in SaaS, edtech, or enterprise software preferred
• Excellent communication, collaboration, and project management skills

Nice to Have

• Familiarity with AI tools for content or campaign optimisation
• Experience marketing to higher education, corporate L&D, or government sectors
• Knowledge of buyer journeys and content strategy for long sales cycles

What We Offer

• Competitive compensation and growth opportunities
• Remote-friendly work culture with global team collaboration
• A chance to shape the marketing function in a scaling edtech company
• Purpose-driven work in reimagining how people learn and grow