Growth Marketing AI- SaaS Product (Senior/ Lead)

ABOUT US

SendByte is building the next generation of AI-powered retention for eCommerce businesses.

SendByte is an AI startup on a mission to help ecommerce businesses grow smarter. We believe AI should eliminate repetitive work, simplify complex marketing tasks, and empower merchants to focus on building great products and customer experiences.

We're building AI-powered solutions that help ecommerce brands unlock sustainable growth through automation, data, and intelligent decision-making. As an early-stage startup, we move fast, experiment constantly, and give every team member the opportunity to make a meaningful impact on both the product and the company.

If you're excited about building AI products, solving real customer problems, and growing alongside a passionate team, we'd love to meet you.

RESPONSIBILITIES

Growth Strategy & Execution

• Build and execute the overall growth strategy for Sendbyte
• Identify growth opportunities across acquisition, activation, retention, and monetization
• Develop scalable growth experiments and optimize the customer funnel continuously

Acquisition & Marketing Channels

• Understand seller behaviors, ecosystem trends, and competitive landscape
• Own and optimize growth channels including:
• Paid Ads (Meta, Google, TikTok, etc.)
• SEO & Content Marketing
• Community-led growth
• Email/Lifecycle marketing
• Partnerships & affiliate programs
• Drive appstore growth for all platforms through:
• Review/ranking optimization
• Conversion optimization
• Merchant acquisition campaigns
• Explore and test new acquisition channels for both local and international markets

Product-led Growth

• Work closely with Product & Engineering teams to improve onboarding and activation
• Design and optimize user journeys, retention flows, and lifecycle campaigns
• Conduct A/B testing for landing pages, messaging, pricing, and campaigns

Analytics & Performance Tracking

• Track and analyze key metrics such as CAC, LTV, ROAS, retention, and conversion rates
• Use data and user insights to drive decision-making and growth initiatives
• Build reports and dashboards to monitor performance

Market Expansion

• Develop strategies to expand Sendbyte into global markets (US, EU, SEA, etc.) and multiple platforms (Shopify, ShopBase, WooCommerce, etc.)
• Adapt positioning and messaging for different customer segments and regions

REQUIREMENTS

• 1–2+ years of experience in Growth, Performance Marketing, Product Marketing, or related roles
• Proven track record of growing is REQUIRED
• Strong understanding of the Shopify ecosystem and eCommerce industry
• Experience working on both local and global markets
• Strong analytical and growth mindset
• Hands-on experience with:
• Paid acquisition
• SEO/content
• Growth experimentation
• Product-led growth
• Analytics tools (GA, Mixpanel, Amplitude, etc.)
• Good English communication skills (written and verbal)

Nice to Have

• Experience in Shopify apps, SaaS, MarTech, or Email Marketing products
• Experience scaling early-stage/startup products
• Experience building communities or partnerships in the eCommerce space

BENEFITS

You'll find this place irresistible

Enjoy top-tier compensation, including:

Compensation & Rewards

• Competitive monthly NET salary, transparent and fully take-home
• up to 16 months’ salary per year, including a 13th-month salary, quarterly incentives, and annual performance bonuses.

Work Flexibility & Time Off

• 24 remote working days per year, enabling a healthy work–life balance
• 12 days of paid annual leave, in addition to public holidays
• Flexible working hours, Monday to Friday – weekends are fully yours

Well-being & Employee Care

• Annual health check-ups
• Full social insurance coverage (BHXH) in compliance with Vietnamese labor regulations
• Company-sponsored sports clubs to support both physical and mental well-being
• Regular company trips and team bonding activities

Career Growth & Work Environment

• Be part of a fast-growing global B2B SaaS organization
• Clear and accelerated career development and promotion pathways
• Collaborate with talented, diverse, and high-performing teams across regions
• Work in a modern, open, and empowering environment where individuality is respected and potential is nurtured

We are not just building products — we are building a workplace where people can grow, perform at their best, and create long-term impact.