Manager of Marketing

Job Purpose: Marketing Manager in Canada for OnX Enterprise Solutions Inc.

Essential Functions:

• Field Marketing Leadership: Drive marketing strategies and tactics tailored to the Canadian market, leveraging insights from local trends and customer behavior. Assist with the execution of live events with precision and attention to detail.

• The manger will act as the primary marketing contact for Canadian Account Managers and leadership team, ensuring requests are addressed promptly and routed to the appropriate team members.

• Sales-Marketing Alignment: Take full ownership of the marketing relationship with the sales team, fostering collaboration to enhance regional marketing initiatives.

• Create cohesive and impactful customer-facing narratives that align closely with sales goals and messaging. Serve as the bridge between sales objectives and marketing deliverables.

• B2B Narrative Development: Craft compelling B2B marketing communications that resonate with diverse audiences within the IT services and technology sectors.

• The successful candidate will be responsible for storytelling that highlights OnX’s value proposition, creating narratives that support sales efforts while showcasing the company’s unique industry expertise.

• Creative Content Creation: Develop and translate customer-facing narratives into engaging digital content, including PowerPoint presentations, graphical representations, written copy, articles, and videos.

• Outstanding attention to detail as well as natural creativity are essential for this role, as the manager will be tasked with producing content that captures attention and drives action.

• Digital Marketing Expertise: Execute digital marketing campaigns across channels such as email, social media, and websites, and organize impactful virtual events.

• The candidate must have a solid understanding of modern digital marketing tools and tactics to deliver measurable results in customer proposal engagement and lead generation.

• Industry Knowledge and Strategy: Develop a deep understanding of the IT services industry, its trends, and its competitive landscape.

• Use this knowledge to inform marketing strategies that position OnX as a leader in the field while addressing the specific needs of the Canadian market.

• Self-Starter Mentality: Take initiative in identifying opportunities for marketing innovation and improvement.

• The manager must be proactive, motivated, and capable of independently managing projects from inception to completion, maintaining accountability for all marketing activities within their scope.

• Advanced Communication Skills: Utilize outstanding communication abilities to convey complex ideas in a clear, concise, and engaging manner.

• This includes effective collaboration with both internal teams and external stakeholders to ensure alignment and success across all marketing initiatives.

Education

• Four years of College resulting in a Bachelor's Degree or equivalent
• Bachelor’s degree in Business, Communications, Marketing; or MBA

Certifications, Accreditations, Licenses

• Experience with Marketo, HubSpot, Salesforce, Excel, Word, PowerPoint, Trello, SEO, and WordPress are all of interest.

Experience

• 10-12 years’ experience in B2B marketing, and credit for B2B IT services or technology-related marketing experience related to infrastructure, cloud, managed services or AI.

Special Knowledge, Skills, and Abilities

• Exceptional writing and creative skills are essential, particularly for developing compelling website content and crafting engaging narratives in PowerPoint storytelling.
• Proficiency in translating complex technical information into accessible and impactful messaging is critical to effectively connect with diverse audiences.
• Bonus Experience:
• Demonstrated expertise in marketing strategies tailored to AI-enabled managed IT services, with a deep understanding of technical concepts such as data-driven solutions, infrastructure, and cloud technologies.