We are seeking a Lifecycle + Retention Marketing Manager with deep expertise in CRM strategy, app engagement, and marketing technology. This role is responsible for developing and executing personalized, data-driven campaigns to improve customer experience and retention through advanced marketing automation, segmentation, and in-app messaging strategies.

The ideal candidate will have experience at an enterprise business where they handled this type of work in lifecycle and retention.

Type: Contract, remote, must work EST hours

Schedule: Regular business hours during the day

Duration: 4 months

Pay: $55 - $60/hr, paid weekly, benefits eligible

Lifecycle Marketing Manager Duties:

Lead end-to-end execution and optimization of app-focused CRM campaigns to drive engagement and retention.
Collaborate cross-functionally with Product, Brand, Mar-tech Engineering, Design, Legal, Analytics, and other stakeholders to align on campaign strategies and technical capabilities.
Manage and execute a CRM roadmap focused on mobile engagement using tools such as Braze, Segment, HTML, SQL, and related CRM platforms.
Design and implement multi-channel, personalized marketing automation workflows using advanced logic, connected content, and testing frameworks.
Conduct ongoing analysis and reporting of campaign performance, providing actionable insights to optimize content and improve results.
Own longitudinal and multi-variant testing to refine segmentation, message cadence, and creative performance.
Ensure campaigns adhere to legal requirements and best practices in data privacy, deliverability, and user experience.
Communicate clearly across teams regarding campaign status, launch timelines, blockers, and dependencies.
Occasionally work non-standard hours depending on campaign schedules and urgency.

Lifecycle Marketing Manager Requirements:

5+ years of experience in CRM or Marketing Automation managing complex, multi-channel campaigns.
Must have experience in Braze, with experience using connected content, webhooks, canvas logic, and liquid templating.
Strong skills in HTML and SQL, and comfort working within ESP or automation platforms.
Demonstrated success in driving user engagement through app-focused CRM strategies.
Excellent project management skills with the ability to prioritize and execute under tight timelines.
Deep understanding of data segmentation, personalization, and performance attribution.
Familiarity with compliance standards such as CAN-SPAM, CASL, and GDPR.
Strong communication, collaboration, and stakeholder management skills.
Passion for customer experience and enthusiasm for supporting small business communities.

No deadline to apply.